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WebiMax in IBM Big Data Analytics Hub on CPG Social Media

WebiMax in IBM Big Data Analytics Hub on CPG Social Media

ibm-logoConsumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands. Channels like Twitter, Instagram, Facebook and Pinterest provide consumers with platforms to discover, evaluate and share new products. Here are three ways that CPG leaders can leverage social media data:

Creating products that customers love is the core path to generating value for CPG leaders. With social media, brands have direct access to customer sentiment data that can inform and direct new initiatives. “Brands put a lot of time and energy into the development of new products,” said CEO of marketing agency WebiMax Ken Wisnefski during a recent interview. “If a product out on the market isn’t doing so well, it can be a challenge to determine if you truly have a dud or simply have to invest more in a better-targeted marketing strategy.”

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