In The Press
February 29, 2012
5 Ways Online Retailers Convince You to Buy
Most online shoppers have been there: You find a product you like online, you add it to the shopping cart and proceed to checkout… and then, at the last minute, you have second thoughts and close the window, telling yourself you’ll sleep on it and come back later. Read more
February 28, 2012
Facebook Ad Platform Set For Major Facelift Pre-IPO
Facebook on Wednesday is set to stage its biggest-ever ad event, where it’s expected to unveil an ad platform overhaul just two months before its IPO. The company’s future might depend on how well advertisers are able to parlay the dominant social network’s 845 million users into building buzz … Read more
February 28, 2012
Does Google+ Add Up To Anything? | Market Watch
While 90 million users have logged onto Google+ since its June launch, not many are spending much time there, according to research by comScore. In Take on Tech, WebiMax founder and CEO Ken Wisnefski talks about the platform’s future possibilities. Hear more
February 27, 2012
Facebook works to get ads to mobile users
Facebook disclosed an eye-opening fact this month when it filed its plan to go public: 425 million members access the social network on smartphones and tablets. The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from … Read more
February 24, 2012
Jeremy Lin Shows Marketers Emotional Attachment to Brand Still Alive
The success of Jeremy Lin as a brand cannot be understated. We are introduced to a man who was released by two NBA rosters, only to be given a chance by the New York Knicks. His instant rise-to-fame as the starting point guard of the Knicks proves more to consumers than simply a lesson in professional sports. Read more
February 23, 2012
5 Products You Shouldn’t Buy Online
Even when an online retailer wins out on price, the cost to ship it to your home might erase the price advantage, which is especially true of heavy items such as televisions. “You’ll see sites that have a good price, but they’re trying to get it to the East Coast from Arizona… Read more
February 21, 2012
9 Ways Google+ Can Help Your Business
This month, Google+ passed 100 million users. And analyst Paul Allen (Google+ unofficial statistician) predicts that by the end of 2012 the number of Google+ users will exceed 400 million. Who are these people? Many of them are your customers, partners and media professionals. Read more
February 21, 2012
Is Jeremy Lin’s Asian Heritage Not a Factor in ‘Linsanity’?
It would be blasphemy to say it in China but the sensational start of Jeremy Lin’s rise to superstardom overshadowed the important U.S. visit of Chinese… Read more
February 21, 2012
Facebook Expected to Unveil Plan for Mobile Ads
Facebook has designed Timeline to look the same on mobile devices as it does on PCs, although without the ads. Lieb said Facebook is also testing ads that appear like status updates on the news feed, yet remain in view longer… Read more
February21, 2012
Facebook Mobile Ads Could Anger Users
Web entrepreneur Ken Wisnefski is concerned that Facebook’s users will not appreciate the addition of mobile ads in March. Read more
February 18, 2012
Lin Putting Bounce Back in US Basketball
Vice-President Xi Jinping’s visit to the US this week has attracted a lot of expected attention from government officials, the media and the American public. What was totally unexpected was the dramatic entry on the sports and international scene of New York Knicks basketball … Read more
February 16, 2012
Jacking Your Image
Kenneth Wisnefski discusses “Image Jacking” with Richmond Morning News. Hear more
February 16, 2012
Facebook looks to monetize its mobile app
Facebook’s new deal with Bango shows its efforts to make some money on those who use Facebook on their mobile devices. Webimax founder and CEO Kenneth Wisnefski joins Alisa Parenti in Money, Markets and More. Hear more
February 15, 2012
Google problem ‘spreading’ from Santorum to Romney
A new website with a very off-color description of Mitt Romney could create a serious image problem for the Republican presidential candidate. Reputation management experts call it “image-jacking” — and Google says it’s out of the company’s hands. Read more
February 15, 2012
Social media is all atwitter over Knicks’ Lin
The New York Knicks’ young point guard has nearly melted search engines and Twitter over the past week despite other big stories, such as a possible war with Iran, the struggling economy, U.S. presidential election and Tuesday’s release of the 2012 Sports Illustrated Swimsuit … Read more
February 15, 2012
Sixers: Race, not racism, plays role in Linsation
When Boxer Floyd Mayweather wrote on his Twitter account Monday that ‘Jeremy Lin is a good player but all the hype is because he’s Asian,’ and then later followed up with a tweet saying, ‘I’m speaking my mind on behalf of other NBA players. They are programmed to be… Read more
February 14 , 2012
How Innovation Can Lead to Profitable SMB Growth
Innovation can lead to profitable small and medium business (SMB) growth starting in 2012. This year can be a rebound year for SMBs if business owners commit to innovating and focusing more on client-retention. The key problem is that most business owners are reluctant … Read more
February 10, 2012
Commentary: Facebook’s Bando ad deal isn’t right for its users
When Facebook filed for its IPO last week, CEO Mark Zuckerberg revealed that the company generated $3.7 billion in revenue in 2011, 85 percent of it stemming from advertising. Currently, Facebook solely hosts ads on the standard version of its social media platform. However, the company recently inked a deal with Bango… Read more
February 10, 2012
Will Bango Help Facebook Monetize its 60 million-plus mobile app users?
Facebook reportedly revealed this week that more than 60 million users have engaged with third-party apps via its mobile Web site or native apps that integrate with the Bango service. With its mobile use growing, monetizing mobile is crucial for the company if it wants … Read more
February 9, 2012
U.K.’s Bango Inks Deal for Facebook Mobile, Maybe Ads
Bango, a U.K. mobile payments services company, announced Wednesday that it has signed an agreement with Facebook, launching a spate of rumors that Facebook’s 425 million mobile app users will soon see ads. Bango’s announcement came in the form of a… Read more
February 8, 2012
Is an Amazon Store in the Real World a Good Idea?
The Internet is abuzz with the word that you might soon be able to buy a new Kindle at an actual Amazon (AMZN) Store. The e-commerce giant is reportedly opening its first pilot store in Seattle, something of a boutique operation that will feature Amazon exclusives like… Read more
February 8, 2012
Talk of the Web
There’s been a lot of activity on the Web and in our industry in the last week and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook—or FB as the proposed ticker symbol suggests. Read more
February 8, 2012
The Talk of the Web
There’s been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook — or "FB," as the proposed ticker symbol suggests. Read more
February 7, 2012
A field guide to the Facebook IPO
Facebook is still learning how to make money off of all it knows about you. And it will probably be learning for years, just as Google has evolved over time. Read more
February 7, 2012
Investing in Facebook’s IPO
Facebook officially filed for their IPO last week with an expected offering to take place in May. At that time, Facebook will be valued somewhere between $75 billion to $100 billion. Also announced were the company’s 2011 financials, showing $3.7 billion in revenue… Read more
February 7, 2012
Sitting Out the Facebook IPO
With a projected valuation of as much as $100 billion, Facebook’s imminent IPO may portend great things for social media. But many planners feel less bullish about its prospects for delivering investment returns. Read more
February 3 , 2012
Why Facebook may not be a wise investment
Facebook officially filed its IPO on Wednesday. The initial public offering is expected sometime in May and will value Facebook at $75 billion to $100 billion. The company generated $3.7 billion in billion in 2011 revenue. As strong as this figure sounds at first, a savvy… Read more
February 1, 2012
Congress Considering Making Changes to Video Privacy Protection Act
Congress is considering making an important change to a law that hasn’t been touched since the heyday of VHS tapes. It’s all about privacy. You can share most anything on Facebook, but not your Netflix queue. “They want to have the ability to make that rental history more… Read more
