In The Press

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July 3
Upgrade Your Beach Gear | FOX News

Kenneth Wisnefski reviews some popular beach items and discusses their viability in today’s market. Read more

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July 9
‘Internet Doomsday’ Passes Without Major Incident | Washington Post

Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online. Kenneth Wisnefski discusses online security. Read more

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July 18
Will Fans Go Linsane For Jeremy In Houston? Don’t Bet On It | Forbes

Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town. In New York the marketability (for an average Lin) would still be there because of all the media attention. Read more

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July 18
A Lin-dow closes in NY | North Jersey.com

Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch — then finding instant success. Read more

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July 18
Even in Houston, Lin boasts marketing potential reminiscent of Yao | Houston Chronicle

Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address. Read more

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July 19
Knicks links: Jeremy Lin fallout continues | NJ Star Ledger

Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,’ Wisnefski says. ‘The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand. Kenneth Wisnefski discusses the impact on Lin’s brand. Read more

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July 19
After Linsanity: Experts Weigh In on Lin’s Future in Media | Mashable

Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax. Read more

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July 19
Basketball skill may not be only reason Rockets signed Jeremy Lin | LA Times

We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition. Read more

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July 20
Opinion: Health-care reform puts power of coverage back in small business owners’ hands | Washington Post

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses. Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses. Read more

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July 23
How to Build a Cult-Like Following | Fox News

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners. Read more

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July 23
Rebuilding the Penn State reputation | Fox News

Todd Bailey, Vice President of Marketing and Digital Strategy at WebiMax discusses the important steps that needs to be taken by Penn State University in wake of the child abuse allegations. Watch the Live interview here

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July 24
Ken Wisnefski speaks with former NY Gov. David Patterson on Penn State | WOR Radio

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations. Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point. Listen to the Live interview here

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July 26
Wisnefski: Expecting Positive Facebook Q3 Report | Bloomberg TV

Kenneth Wisnefski catches up with Mark Crumpton on his daily show “The Bottom Line” to discuss Facebook’s Q2 report and gives insight as to the remainder of 2012 looks like for the social media company. Watch the Live interview here

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July 26
You see their Facebook pages, but what is Tumblr? | MarketWatch

How can parents stay one social medium ahead of their kids? Todd Bailey, vice president of marketing and digital strategy at WebiMax, talks with Alisa Parenti in Money, Markets and More. Listen to the Live interview here

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July 27
Impact of Social Media on the Olympics Highlighted by Twitter | Community News

“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand — the pinnacle being the London Eye Twitter Positivity Lightshow. Read more

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July 27
Welcome to the Socialympics | Boston Globe

“People used to take days off from work in the summer to watch the Olympics,” said Kenneth C. Wisnefski, founder and chief executive of Internet marketing company Webimax. No longer. Wisnefski expects to see a drop in midday TV ratings because people will check their Facebook and Twitter accounts for real-time updates while on the go. Read more

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July 30
Google’s Penguin Update: What You Need to Know to Ensure Your Website Can be Found | Business Insider

Todd Bailey, SEO expert at WebiMax claims that “Google search is now releasing over 50 updates each month to their search engine, disrupting any consistency of guidelines and punishing small businesses that lack the resources to respond.” Read more

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July 31
Olympic coverage tweet puts Twitter at centre of scandal | CBC

For Kenneth Wisnefski, founder and CEO of internet marketing company WebiMax, the story marks a seminal moment in the growth of Twitter from a startup into a six-year-old company. "They’ve become more of a ‘business,’ whereas a year ago they might have looked at things a little bit differently," said Wisnefski. Read more