In the Press
In The Press
July 3
Upgrade Your Beach Gear | FOX News
Kenneth Wisnefski reviews some popular beach items and discusses their viability in today’s market. Read more
July 9
‘Internet Doomsday’ Passes Without Major Incident | Washington Post
Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online. Kenneth Wisnefski discusses online security. Read more
July 18
Will Fans Go Linsane For Jeremy In Houston? Don’t Bet On It | Forbes
Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town. In New York the marketability (for an average Lin) would still be there because of all the media attention. Read more
July 18
A Lin-dow closes in NY | North Jersey.com
Kenneth Wisnefski, brand strategist and founder / CEO of WebiMax, noted that part of Lin’s charm was the backstory of a Harvard grad who was unwanted in the NBA and living on a teammate’s couch – then finding instant success. Read more
July 18
Even in Houston, Lin boasts marketing potential reminiscent of Yao | Houston Chronicle
Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address. Read more
July 19
Knicks links: Jeremy Lin fallout continues | NJ Star Ledger
Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,’ Wisnefski says. ‘The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand. Kenneth Wisnefski discusses the impact on Lin’s brand. Read more
July 19
After Linsanity: Experts Weigh In on Lin’s Future in Media | Mashable
Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax. Read more
July 19
Basketball skill may not be only reason Rockets signed Jeremy Lin | LA Times
We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition. Read more
The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses. Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses. Read more
July 23
How to Build a Cult-Like Following | Fox News
“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners. Read more
July 23
Rebuilding the Penn State reputation | Fox News
Todd Bailey, Vice President of Marketing and Digital Strategy at WebiMax discusses the important steps that needs to be taken by Penn State University in wake of the child abuse allegations. Watch the Live interview here
