In the Press
March 30, 2012
The Top Technologies of Today And Tomorrow
When it comes to cell phones, lower prices and competition among service providers transformed what was once a luxury for the privileged few to a necessity for the masses. They evolved from the expensive “car phone,” carried in bags, to today’s tiny-by-comparison smartphones…Read more
March 29, 2012
Mega Millions raises tough question for job seekers
The Mega Millions lottery jackpot has hit a record $500 million. Would you quit working if you won it? If you have a job interview this week, that is hardly an idle question. The lottery, to be drawn Friday, is on a lot of people’s minds this week, and as a result hiring managers…Read more
March 28, 2012
Demanding Facebook passwords hurts job candidates and employers
A heated debate has emerged over social media users’ right to privacy stemming from recent reports of corporations and government agencies asking potential applicants to surrender their Facebook login credentials during job interviews…Read more
March 22, 2012
What Might the JOBS Act Mean For Small Businesses?
A rare piece of bipartisan legislation aimed at helping spur job creation is currently making its way through Congress. The Jumpstart Our Business Startups (or JOBS) Act is a package of six bills that would ease various Securities and Exchange Commission rules…Read more
March 19, 2012
U.S. sales increase driven by online, savvy consumers
Retail sales for February exceeded expectations by one-tenth of a percent, according to official figures released by the U.S. Department of Commerce. The results, buttressed by strong automotive sales, were largely driven by customers using the power of the Internet. Kenneth Wisnefski …Read more
March 19, 2012
How to Prep Your SEO for Google’s New Algorithm
Remember those step-by-step procedures you learned in school for calculations and data processing? Those procedures your teacher told you you’d never need because other people would take care of it? Well those other people work for Google, and those procedures…Read more
March 16, 2012
Three Ways to Use QR Codes for Business
When WebiMax, a Mount Laurel, N.J.-based search engine optimization firm, placed its first QR code on a banner at the 2011 Search Marketing Expo in New York, company founder Ken Wisnefski was impressed that it was scanned by 250 people. That led him to refine his QR strategy…Read more
March 16, 2012
How to save the Post Office
The United States Postal Service recently announced the agency will consolidate or eliminate more than 35,000 jobs in the U.S. This comes as the agency has struggled over the past few years to generate a positive net-income. It is on a three-year plan to save $20 billion…Read more
March 13, 2012
Three Ways to Use QR Codes for Business
Acceptance of quick-response (QR) codes–those square bar codes that connect consumers to a website, video or special offer–is increasing at a rapid clip. Digital market research firm comScore found that roughly 20.1 million people scanned QR codes with their phones…Read more
March 12, 2012
To create brand attachment, tell your origin story
The media frenzy surrounding the sudden rise of New York Knicks point guard Jeremy Lin may be cooling, but it offers important branding lessons on how small businesses can raise their profiles. Lin’s surge to fame primarily reflected through social media and traditional …Read more
March 11, 2012
Instant Outcry: With social media, reaction to Limbaugh remarks was swift and effective
It was a leaderless movement that waged war via new media. It got big people to back down and mighty corporations to change their ways. Stoked by the blogosphere and social media, the public outcry against talk-show host Rush Limbaugh…Read more
March 10, 2012
Kony 2012 offers businesses lessons on viral marketing
This is now becoming more than a trend – viral is, in large part, the future of marketing. We’ve seen the physics of viral, most recently with “Tebowmania” and then its maturation with “Lin-sanity.” But individuals, companies and now social causes are harnessing the exceptional…Read more
March 9, 2012
Facebook Needles Twitter, Pinterest, With New Interest Lists
Facebook is rolling out yet another feature to keep members engaged with the site for as long as possible. Called "Interest Lists," Facebook touts it as a way for users to create their own personalized newspapers with special sections — or feeds — on topics that matter the most to them…Read more
March 7, 2012
Smart CEO Magazine Recognizes WebiMax Executives as Award Recipients
Philadelphia SmartCEO magazine announced today the 2012 SmartCXO Award honorees, including both Mr. Todd Bailey, Vice President of Digital Strategy of WebiMax and Mr. Kevin O’Brien, Vice President and Principal of WebiMax…Read more
March 1, 2012
No escape: Now Facebook floods 425m users with adverts on mobile apps
Facebook announced yesterday that adverts will appear on the 425m mobile devices used to access the social network. The move follows the roll-out of adverts on users’ news feeds, which began in early January. This means that brands you’ve endorsed…Read more
March 1, 2012
Top 3 Social Media Mistakes to Avoid As a Job-Seeker
Social media may be great for your personal life, but its benefits may not be as great for your work life. According to new research reported on Philly.com, a quick review of a job candidate’s Facebook page can predict future job success…Read more
