YouTube Marketing Services
As many social networks continue to evolve in order to incorporate rich content like videos and images, YouTube’s growth as a marketing platform evolves as well.
In fact, YouTube is currently the second most utilized search engine behind Google. The opportunity to reach millions of users daily provides great incentive for businesses to utilize YouTube for video marketing and advertising.
WebiMax offers a full range of comprehensive video services from scripting, transcription services, production and editing, to YouTube channel optimization and AdWords for video management. Our experienced video production and social media marketing team has helped many businesses build their brand through YouTube advertising, video marketing and optimization.
How YouTube Works
Whether you’re looking to showcase new products, provide original video blogs, share instructional videos, or you’re simply looking for a new advertising platform with a worldwide reach – YouTube is the social media platform to utilize.
As the world’s largest video sharing website, YouTube provides user-generated rich content to consumers in virtually any market. Currently, the network serves as the Web’s most prominent target for video marketers due to its extensive and diverse viewership and its brand recognition. Allowing your consumers to view, share and interact with your company’s video content not only increases engagement, but can lead to increased sales and conversions.
YouTube videos can easily be embedded on websites, blogs and other social media outlets like Facebook and Twitter to create a seamlessly integrated user experience. Additionally, Google’s AdWords for video offers valuable paid search advertising opportunities for Google and YouTube users.
YouTube’s proprietary Analytics tool operates similarly to Google’s Analytics. This resource allows webmasters and marketers to obtain useful information and statistics for individual videos or channels in order to build more effective video SEO and digital marketing campaigns.
By default, YouTube Analytics is provided for free to all users and can be easily accessed when logged into a YouTube account.
This resource not only breaks down important factors such as viewer retention, demographic information, “Top 10 videos” and performance stats, but also monitors viewer engagement, which is a known video search ranking factor on both Google and YouTube.
In addition to these tools, WebiMax utilizes specially designed in-house applications to determine how videos are helping your company’s ROI.
How YouTube Helps YOUR Business
Any “product-based” or E-Commerce businesses should utilize YouTube to demonstrate products, as the network is a proven B2C (Business-to-Consumer) conversion enhancement channel. Sales through video and YouTube referrals can be increased by video SEO initiatives or AdWords for Video campaigns.
With over 80% of video results in Google coming from YouTube, there is significant SEO value to creating relevant and well-optimized content.
In conjunction with other social media platforms, YouTube can also help raise your overall brand awareness and establish credibility for your business, both on and off the Web.
Contact us today to learn more about how YouTube can help your online business grow.