The keys to a successful online marketing campaign are visibility, recognition and authority. Consumers are looking for brands they can trust. The mobile web provides consumers with everything they need to research a company, product or service from virtually anywhere. Having a robust web presence and incorporating search engine optimization is what creates visibility for companies on search engines. Creating valuable content like blogs, and engaging with consumers over social media will add to that visibility but also help build more recognition within a vertical market. A public relations campaign can also be a tool to help a company be recognized as a valuable source of information for industry publications and various news media, which will subsequently help a company to be viewed as an authority to the public. Another aspect of a successful online marketing campaign is reputation management. Up to 90% of people researching products online say they have been influenced by online reviews, so keep a close eye on what people are saying about your company on review sites and do what you can to address complaints and ultimately satisfy those customers.
How do you continue to innovate?
We have one hundred of the most talented and tech oriented employees you will find anywhere who rely heavily on the most up-to-date data analysis on all our campaigns. Looking at the analytics daily has helped us to see shifting trends in consumer behavior. We also constantly monitor the top players in the tech industry for new trends, new ad products and other advancements that we can utilize to do better for our clients.
How do you make your clients feel at ease in the fast paced online marketing vertical?
We provide regular communication with our clients regarding their campaigns and also share access to the same accurate up-to-date reports that we look at ourselves to determine our strategies and best courses of action. Our clients generally deal with one project manager and I will regularly step in to offer any guidance or assurances that clients needs to feel satisfied.