Overall, digital ad-spending is predicted to surpass television as early as next year, and with every new forecast, that date moves up closer to now. Digital political ad-spend this year is estimated at $1 billion, up 5,000% from 2008, and is predicted to be over $3 billion by 2020. While the televised attack ad is still with us, the online attack ad is here now, too.
Here's an example. Just last week it was reported that the domain addressTedCruzForAmerica.com actually displays Canada's own Immigration site, a challenge to Cruz by pointing out his Canadian origins. This isn't the first time this has happened to poor Cruz, as TedCruz.com is a website simply displaying the message "Support President Obama -- Immigration Reform Now!" JebBush.com redirects to Donald Trump's campaign site.
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