The same can easily be said about many businesses trying to tackle organic SEO marketing. After the recent developments with Google's Panda and Penguin algorithms, increasingly more companies are coming to the realization that the same old tactics that were once used to climb up search engine result pages (SERPs) have become antiquated or even completely useless. Now some companies are turning almost exclusively to pay-per-click and other forms of inorganic for the bulk of their internet advertising efforts. However, by eschewing full SEO campaigns, they too end up significant SERP presence.
Having the Right Response to the New Environment
While we've already covered how to work within the new constraints set by Google over at Penguin Watch, what is really going to matter most for companies looking to maintain or improve their standings is the approach itself. Yes, duplicate content, hidden links, and other unethical SEO development methods have fallen by the wayside (rightly so), but it's the mentality that's being applied to the new content that will ultimately determine how the future unfolds.
When in doubt, business owners should be producing websites that follow a strict set of guidelines:
Finally, it's important that companies new to the world of SEO and online marketing turn to experts in the field instead of going it alone. While there is a wealth of advice and general tips out there for how to run your own organic campaigns, the best methods and techniques change constantly. Always seek out the aid of a SEO company with years of experience for the results you want.