Wisnefski discussed the role that social media will play in this year’s Black-Friday shopping experience. Wisnefski states that “Social Media, notably Facebook and Twitter are the ways that consumers are going to find deals this year”. That statement seems to hold much value since industry statictics state 35% of Americans own a smartphone. Wisnefski further states “Consumers may even save themselves a trip to the store if they view via Twitter that a store has run out of a certain product”.
The full interview can be seen here: (Video is courtesy of Newzar.com)