Here we are at last, loyal readers: the final installment in my three-part coverage of the best social networks for social media marketing. Some of you may have been following my blog posts for the past couple days, but more than a few of you may be jumping in only now. In my previous discussions, I went over the importance of location-focused social websites as well as those with the best potential for growth. Now it's time that we take a look at the overall best social networks for business owners in 2012.
While my top picks for social media campaigns aren't particularly surprising, it's important that we take the time to look at the two candidates closely. Most social media optimization methods are quite effective when employed on these sites, what I consider to be, the best social networks around today. At the same time, a small business owner should always play to his or her company's strengths. Remember that not all SEO techniques are applicable to every business and that building a strong follower base should precede all other goals. With those thoughts in mind, let's take a look at our lucky winners.
Facebook: The King of the Castle
As a result, it's necessary that many companies take a more personal approach to their Facebook campaigning. Yes, those 800 million users may eventually subscribe to your business' news feed, but not without the proper motivation or the right level of engagement. For small and medium-sized businesses, this means constant interaction with current followers as well as ongoing advertisements or contests to draw in new ones.
Recent surveys have shown that the average Facebook user has around 250 friends and interacts with countless companies, organizations and interest groups. In order to remain relevant, business owners need to remain engaged with users. A few techniques for Facebook interaction include:
Twitter: Content Delivery at 140 Characters a Second
While there's no perfect approach to operating on Twitter that guarantees absolute success, there are several practices that can help build up an account's following. Social media campaigners may want to try the following:
For additional recommendations on business operations for any of the social networks I've covered in the last few days, please feel free to contact me directly. I can be reached at jwersits@webimax.com