While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species have the ability to utilize social and psychological cues to achieve a goal, and most of what they do can be directly related to your experience with customers.
