Candice Scheets

While many Marketers make it a point to improve the user experience of their site, or the visual aesthetics of their mobile layout, one must not ignore psychological cues. These cues can encourage someone to make a purchase, or share a product with a friend via Social Media. Surprisingly enough, even the least technological species have the ability to utilize social and psychological cues to achieve a goal, and most of what they do can be directly related to your experience with customers.

If you're an SEO who interacts with clients, or even a small business owner keeping tabs on your traffic and visitor flow in Google Analytics, you have done the 'Google Gasp' a few times.

As we welcome 2013, many are not just making resolutions to lose excess weight; they are also contemplating how to reduce excess spending.  As a business owner, cutting costs without cutting the 'necessities' while still leaving room in the budget for ways to increase revenue can be a real challenge.  Subsequently, it is no surprise that over 90% of businesses utilize some type of Internet presence, either through localized optimization or social media; to gain leads, increase their customer base or simply just get their name out there.