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WebiMax Blog

Digital marketing tips and advice.

April 29, 2013

Ken Wisnefski – the president and founder of WebiMax –was featured in Sunday's edition of the Courier Post. In the article, our boss spoke of taking lessons from his past to sculpt the ideology of our company. Because of his experience, he was able to chart a path that ensured WebiMax would not only provide a great work atmosphere at the office, but a great return on the marketing investments of our clients.

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April 26, 2013

Back in 1997 I was a webmaster for a site that incorporated businesses in Delaware. In those days, promoting a site meant finding ways to deliver traffic to its pages, and building relationships with other site owners and businesses. PageRank was unheard of at the time, and the idea of anchor text being used as a relevance signal for web pages wasn't anything we were concerned with at all.

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April 25, 2013

SEO 101 - Avoiding ComplaintsManaging your brand on the Web is critical and even the strategies you employ to market your organization can influence your consumers.  The evolution of SEO has made quality a priority and has also greatly reduced the success rate of “black hat” search engine optimization campaigns.

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April 24, 2013

Let me ask you a question: How long would you read this blog post if it was written in one sentence – just a sprawling maze of stream of consciousness, statistics, industry jargon and analysis that led nowhere and had no real clear message or idea of whom the author was writing for? And even worse, there were no pictures!

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April 23, 2013

SEO 101 - Bringing It All Back Home

A common concern (or more accurately, misconception) amongst business owners is that Internet marketing is an unquantifiable or even abstract enterprise.  Although any SEO would vehemently disagree and offer up a plethora of resources which serve to disprove such claims; there are still doubters.

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April 22, 2013

Manager Monday - Marc Cornish

WordPress is one of the most popular Content Management Systems currently being used on the Internet.  In fact, more than 60 million websites currently use the popular CMS.  For the average user who does not have a strong technical background, WordPress is an ideal back-end for a website because it allows users to easily update and maintain the content on their websites. From an SEO-perspective, WordPress has tons of great features built in, or easily added with one of the many plugins that have been developed by their network of open source developers.  But just as with any popular piece of software, there are risks.

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April 18, 2013

I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you're going to need to make some new friends – and those friends are Twitter and Pinterest.

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April 17, 2013

April 16, 2013

Today, I wanted to share with you my favorite toolbars that every Webmaster, SEO and/or Online Marketer should be utilizing.  Inside these toolbars, there are extremely valuable tools that help me on a daily basis.  Some of the tools inside these toolbars require a subscription while others are free.

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April 12, 2013

April 11, 2013

Client/Developer Communication is a Two-Way Street

Communication between the client and developer is one of the single most important aspects of any SEO campaign. It is imperative that both sides understand where the other is coming from and what the roles and expectations of each side are. I will go over a few suggestions from both the client and the developers perspective to help break the communication barrier that gets in the way far too often. You will be surprised at how much smoother a campaign can go if both parties start the campaign with the right amount of information and a realistic expectation.

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April 10, 2013

I'm tired of people saying online marketing is "all about great content."  Those people have a Kevin Costner mentality.

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April 8, 2013

Over the years, link building has changed. Anonymity, once a tool of the trade, will no longer take you far. If you truly want a link building campaign to succeed, you need to stay two steps ahead of your competition and three steps ahead of Google.

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April 7, 2013

When's the last time you actually looked up a business in a phone book? It's probably been years for me.

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April 5, 2013

Danelsy Medrano & Facebook's Sheryl SandbergWhen you think of Facebook, the most prominent name associated with the brand is undoubtedly Founder & CEO, Mark Zuckerberg.  While his story and rise to success have been publicized in novels and films; Facebook’s COO has only recently come into the spotlight.  Although Sheryl Sandberg has been a key player in Facebook’s growth since 2008, she has largely been “behind-the-scenes” of the social network.  However, she recently made a significant career move outside of Facebook which is likely to help make her a household name, as well.

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April 3, 2013

SEO 101

In many of my previous posts here on WebiMax.com, I’ve discussed the importance of content.  Blog posts, press releases, videos, images and other forms of media on the Web can not only drive traffic to your site; but enhance your brand’s overall reputation, visibility and earning potential as well.

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April 2, 2013

If you're an SEO who interacts with clients, or even a small business owner keeping tabs on your traffic and visitor flow in Google Analytics, you have done the 'Google Gasp' a few times.

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April 1, 2013

Happy April Fool's Day, everyone. I hope you are all enjoying playing pranks as much as I am. I mean, I have already sent the Google Nose BETA to my entire family. And the great thing about the annual Google prank is it doesn't hurt anyone, but still offers a good chuckle.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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