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WebiMax Blog

Digital marketing tips and advice.

June 28, 2012

Search for [jaguar] in Google and you'll see some results for the animal, the brand of cars, and even a result for the NFL football team in Jacksonville, Florida. Imagine that if you clicked on the result for the football team that subsequent search results that you might see from Google in the same search session might be influenced by that selection. Those search results might be re-ranked based upon a contextual search model based upon classifications of the web sites you visit.

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June 27, 2012

Apple and Microsoft may be long-time competitors, but they will soon have a common denominator in Facebook. Both companies recently announced the upcoming release of their new mobile operating systems, which are both set to feature extensive Facebook integration. For Facebook, its users and digital marketers, this is undoubtedly great news. However, it will also substantially impact other brands, as well.

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June 26, 2012

On May 20, Microsoft officially entered the social media arena with the public launch of so.cl.  Just over a month later, the network has largely failed to gain initial momentum and has seen only minimal growth.  Despite backing from Microsoft and extensive integration into both Windows Live and Facebook, so.cl (pronounced "social") has not experienced early rapid expansion.  Recently, networks such as Google+ and even the still-in-beta-phase Pinterest have achieved impressive followings in a relatively short time span.  Although so.cl has only been widely available for five weeks, its underwhelming presence is somewhat surprising.  However, so.cl does have potential and could succeed with the development and implementation of Internet marketing initiatives.

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June 22, 2012

The first days of summer, and the mercury in my thermometer raced for triple digits yesterday afternoon. This is my first blog post on the Webimax blog, and I'm excited at the chance to share this space with some people who are very enthusiastic and excited about search and SEO, and the growing social and semantic Web.

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June 21, 2012

We touch on censoring a good amount on this blog, and I have written specifically in relation to different actions taken by various national governments around the globe. Covering these incidences, you could say that censoring has picked up around the world, but it is hard to track exactly to what degree. Enter the Google Transparency Report which details the requests it receives, among other sources, from governments around the world to remove content that exists in their search engine results.

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June 20, 2012

MOUNT LAUREL, NJ -- (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team.  Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.

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June 18, 2012

I don't write online often and when I do, it's usually OK. No mind-blowing, game-changing information usually has my name attached. And when asked why I don't write more, I usually have 2 responses:

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June 15, 2012

Earlier this week, I wrote a blog for Search Engine Guide in which I discussed the upcoming release of Apple's new mapping software for the iOS 6 mobile operating system.  Apple has mentioned that Yelp will be used for localized and geo-targeted search services within the new application.  However, this partnership with Apple marks just one of two major milestones for Yelp, as the company also recently announced a partnership with Microsoft to provide local results for Bing.

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June 14, 2012

On May 31, Microsoft premiered a "Release Preview" of Windows 8 on their website which features a downloadable version of the upcoming operating system with limited functionality.  Additionally, the release includes several applications that will be integrated into the new Windows environment; which is based on the "Metro" language seen on the Windows Phone OS.  Among the applications included with the preview is a new program called "People", which is an obvious indicator of Microsoft's recognition of the impact of social media on Windows users.

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June 14, 2012

Have you used FourSquare?  I ask as a person and not a marketer.  At first, it just seemed like FourSquare was a way to share information…about yourself.  You could tell family, friends, anyone reading your social media streams, where you were 'hanging out.'

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June 13, 2012

Guerrilla marketing is experimental in nature and aggressive.  Online marketing can be 'in your face,' but that's just a figurative term.  This summer a number of brands have decided to literally get in the face of brand fans, using buses, caravans, and even fire engines to interact with the masses.

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June 12, 2012

The much anticipated 2012 NBA Finals is set to tip-off tonight featuring not only the Heat versus Thunder, but also LeBron James versus Kevin Durant.  While the hype for this year’s Finals continues to build, it is important to understand the role that social media plays in this.  Kenneth Wisnefski announces the following in regards to social media usage in the NBA Finals.

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June 12, 2012

Mobile search engine optimization and advertising is clearly on the rise, and this is no surprise if you have been following our writings or keeping an eye on the trending relevance of mobile marketing. New numbers are out now and they are telling as to how big the industry is. As indicated in the title of this post, total spend around the world is well over 5 billion, and of that, mobile search ad spend was $3.3 billion, this according to IAB Mobile Marketing Center of Excellence, HIS Screen Digest, and IAB Europe. Looking at the numbers can tell those in the industry where users are consuming ad at higher rate and giving reason to marketers for the spend increases, giving an indication of which markets are currently the hottest in terms of advertising on the mobile platform.

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June 12, 2012

June 12, 2012

For many Internet marketers and advertisers, pay per click ads are a double-edged sword.  While their prime placement within the SERPs is ideal, the cost of PPC campaigns can be problematic for some smaller businesses with lower advertising budgets.  However, a balance can be found within most PPC campaigns that is optimal for virtually any company, regardless of budget constraints.

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June 11, 2012

In the weeks following the much-discussed Penguin Update, many things have changed for Internet marketers.  Last week, I covered the topic of link building and how it has evolved since Penguin first struck on April 24th.  Today, I'm going to address another major issue affecting digital marketers, bloggers, content developers and business owners alike: Content.

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June 11, 2012

June 8, 2012

June 7, 2012

June 6, 2012

Remember the days of Nintendo vs. Sega?  Things were simple then.  If you hung around enough peers, you were likely granted access to both gaming systems.  Things got mighty complicated in later years…more buttons, manufacturers, attachments, etc.

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June 6, 2012

June 5, 2012

WebiMax is currently hosting a Google Penguin Update webinar.  Registration is still open hereKenneth Wisnefski is about to address the audience.

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June 5, 2012

The effects of Google's Penguin Update have been felt by many webmasters and digital marketers over the past six weeks.  Not surprisingly, a large percentage of sites impacted by the update were penalized due to their link profiles.  Before April 24th, paid links were prevalent throughout the Internet, but many link farming companies were reeling from the effects of Google's Panda.  In fact, BuildMyRank.com was even de-indexed for its link building practices and was forced to shut down entirely.  Penguin's debut effectively finished the job that Panda started by specifically targeting black and gray hat link building techniques, amongst other things.

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June 5, 2012

June 4, 2012

Facebook, Google+, Twitter and virtually every other social network have become more than pastimes for the millions that use them daily.  Today, these sites are the product offerings of multi-national corporations and have not only changed many aspects of Internet marketing, but impacted popular culture around the world.

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June 4, 2012

Twitter continues to assert its importance and as a result, it receives a great deal of attention from SEO agencies, social media experts across the board, and us here at WebiMax. All social platforms are evolving and responding to what customers want, but Facebook and Twitter seem to trying to stay ahead of the curve constantly pushing their offerings and what can be done on their platforms. Case in point - Twitter’s new partnership with Pepsi whereby the social platform is the medium for connecting customers to Pepsi’s “Live for Now” global music campaign.

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June 4, 2012

June 1, 2012

As I wrote about yesterday, the amount of web users and connected devices will greatly increase in the years to come, even just in the next four years. This will be experienced all over the globe only furthering the potential for marketing and increasing brand exposure to a new and increasing customer base. But another fold of the data is the connection speed predictions. Higher average connection speeds will bring about a more enjoyable experience for web users, but it will result in more being available in terms of what users can do online. Namely – video. And a lot of it. By 2016, video will make up 71% of all data that is used across the globe.

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June 1, 2012

As a business owner, what do you want out of employees?  We know you established a business to make money; that's pretty obvious.  Employees are a means to business success.  But, let's be more specific.  What do you really want out of your employees?

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June 1, 2012

Social Media TouchIt's a mistake that both SEO firms and users see time and time again. As more small business owners decide to market their company properties through social media, they end up blundering through the process with little results to show for their efforts. So the best and brightest minds of the faltering business scratch their collective heads. What are we doing wrong? Why aren't people following us? Why aren't they sharing our posts?

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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