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WebiMax Blog

Digital marketing tips and advice.

February 25, 2013

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the products that offer their "shoppers" the best value.

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February 22, 2013

To the technical uninitiated, it can be hard to tell whether or not a site needs SEO work or not.  What follows is a general SEO litmus test you can perform on your site, using only a browser.  No fancy tools,  litmus paper, or black magic required.

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February 18, 2013

On February 19th, WebiMax's Danelsy Medrano will be presenting the "Internet Marketing 101" Webinar from the Greater Philadelphia Chamber of Commerce in Philadelphia, PA.

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February 18, 2013

The paid search offering has many people torn over whether paid clicks are as valuable as free traffic. As the Paid Search department head at WebiMax, I see every day that when used properly, as with all marketing mediums, it is a great tool and can have a drastic impact for a business. From a common perspective, one can easily say that “I just glance over the ads,” but if you saw a text or display ad published that had an offer that you just couldn't refuse (sorry for being cliché) or an ad that reminded you of something that you were looking into last week and were just pulled away from researching the first time, tell me that you would not be engaged at all.

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February 14, 2013

Linkbuilding isn't dead, and it likely won't be any time soon, but it has changed over the past few years, and the search engines are looking at other signals as well, such as social sharing...

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February 14, 2013

2012 was a big year for SEO and arguably the biggest shakeup was the Google Penguin update. As you probably know, Penguin targeted web spam tactics like link schemes, exact match anchor text, blog networks and so forth. Link building tactics that had, for better or worse, been working fairly well for a lot of site owners are now penalizing those same sites and many site owners that were hit by a penalty are still struggling to recover. As a strictly white hat SEO professional whenever a Google update comes around I don’t panic and worry what is going to happen to my site’s search presence because I know that I’m not doing anything that might ever make my site (or the sites of my clients) show up on Google’s radar. Instead of looking for loopholes within the algorithm to exploit I’ve always focused on building high-quality links from a variety of sources that will serve as gateways to my site and help drive targeted traffic over time.

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February 12, 2013

February 11, 2013

A study published by the ad agency Chitika earlier in October of 2012 had found that over 24% of all Google search queries carried out have local intent. Yahoo and Bing users were slightly higher bringing the average of the 3 major search engines to just over 26%. With 1/4th of all searches on the “Big 3” having local intent, the internet is a marketing space local businesses should learn to leverage. If done correctly, a Google Plus Business Page can yield increased local visibility in your targeted areas.

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February 4, 2013

Internet browsers, like the rest of the technology world, are on a relentless march forward. An industry that was once dominated by Microsoft's Internet Explorer, is now one of the most competitive and fastest growing markets. Major competitors have emerged and offer consumers more choices than ever. Mozilla's FireFox, Google Chrome, and Apple Safari are all major challengers to the old giant's reign.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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