Last November, Google announced yet another algorithmic change with the potential to significantly impact website search engine rankings. Currently untitled, this latest algorithm is just one of many changes the search engine giant has made throughout the course of the year in an effort to afford users a more accurate reflection of authoritative, user-friendly websites. According to a Google Webmasters article, this change is specifically intended to help users identify mobile-friendly pages in search results. Google's new focus is undoubtedly the result of the growing percentage of online traffic conducted on mobile devices, which has steadily increased in the last two

Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant:

In internet marketing, SEO and PR once operated as separate entities, but today they work hand-in-hand. The aim of a successful SEO campaign is for a business to rank on the first page of search results, attract and retain more customers, increase its brand visibility and ultimately generate more sales. As Google continues to place more significance on the quality of content, it’s important for websites to deliver interesting, meaningful content on a regular basis and acquire quality links from high authority domains.

If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.