5 Best Practices: Using Social Media for Reputation Management
Brooks Brecker, February 3, 2015
If you’re a business owner, then you know reputation is everything. Your company’s reputation can significantly impact your repeat business and your bottom line. In today’s digital page, consumers utilize online reviews to learn more about a company, product or service. According to a report from Nielsen, 84% of consumers trust brand recommendations from friends and family, while 68% of consumers trust opinions posted online by other customers. These staggering statistics show how important it is for businesses to take charge of their reputation online.
Social Media is a valuable tool that you can use to monitor what people are saying about your company online, respond to customer complaints, directly engage with potential customers, improve your online visibility and boost your overall business reputation. Here are 5 best practices for using social media for reputation management:
1. Optimize your social profiles for focus terms – Just as your website should be optimized for your SEO keywords, so should your social media profiles. Your keywords should be terms that are relevant to your business and frequently searched. You don’t want negative reviews to pop up on the first page of search engines when consumers search for your business. By integrating your keywords into your social media channels, those pages will have a better chance of ranking higher for the focus terms.
2. Strengthen your social media profiles – It’s important that all your social media profiles are completely built out. Make sure you have all of the possible fields of your profile completed. For instance, your Facebook profile should include a description, profile picture, and cover image in order for the page to rank well on search engines. Incomplete profiles miss out on valuable strengthening possibilities and the profile is less likely to rank well.
3. Integrate focus keywords into your posts – By integrating your focus keywords into your posts, you help attach your profile with those terms. This may help the profile rank better and will also help keep your messaging consistent.
4. Promote relevant links – if you are looking to suppress an unwanted listing, it is important to focus on boosting your assets that rank below that listing. Monitor the search results for your focus terms regularly and make sure the links you are trying to boost are relevant. If an asset ranks above an unwanted listing, boosting it will make it stronger, but will not help suppress the negative.
5. Keep your posts PG – Stay away from posting anything that could be offensive to others. Posting offensive material you could hinder your reputation. Be sure all your posts adhere to your company’s values and goals.
Running a successful business is time consuming as it is. Without a dedicated digital marketing or social media team it can be difficult to give your social media profiles the attention they require. If your business is struggling to keep up, then you should look at outsourcing the task to one of the leading social media marketing companies.
For further assistance with social media marketing and reputation management, contact our experts at 1 888-932-4629.