One of the most frustrating aspects of being involved in the online marketing industry is the fact that many "experts" in the SEO field act as if there is a certain "magic" behind SEO that only a few select individuals possess. These "experts" guard this information as a magician would protect his secret magic tricks. These "experts" also build fear in potential customers by claiming that only they can get them results and that other companies will get them "blacklisted" by search engines.