WebiMax Blog

Following the recent appointment of new CEO, Hubert Joly, Best Buy is now beginning its turnaround and attempting to return to its former profitability.  While the retailer initiates its restructuring plan, both Best Buy and Joly remain prominently featured in news headlines, blogs and throughout social media.  Although the public response to Best Buy's management changes has provided the brand with enhanced visibility on the Web, the company must now take measures to monitor and manage its reputation in order to maintain a positive brand image.

How can lip balm be controversial? Just ask Chapstick - they've managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page.

Social media sites have become increasingly hot platforms for people everywhere to cast their voice. Whether giving a review of a new restaurant or sharing the latest celebrity gossip, social media sites bring people together to converse and exchange thoughts. And, they're also the perfect place for businesses to hear the voice of customers.

On Tuesday, the 2012 Republican National Convention officially began in Tampa Bay and less than 24 hours later, terms such as "Mitt Romney", "Paul Ryan", "GOP 2012", "RNC 2012" and "Chris Christie" were still amongst the most frequently searched and discussed topics on the Web.  Throughout popular social networks such as Facebook and Twitter, millions of national and even international users have voiced their opinions and thoughts on the candidates and the convention.  Despite some delays and initial concerns due to the impending presence of Hurricane Isaac, RNC attendees and online followers have been largely unhindered by inclement weather thus far.  In fact, the event is on track to become one of the most significant social trends of 2012 and is anticipated to substantially elevate Mitt Romney's social following heading into the upcoming Presidential election.

I'm going to give you a piece of marketing advice. Are you ready? Okay, here it goes: Sex sells.

That's what Kenneth Wisnefski, CEO of WebiMax, a rapidly growing internet marketing business, has done. The Mount Laurel, N.J.-based company saw revenue jump from $2 million in 2010 to $10 million in 2011, while head count expanded from 58 to 150. Wisnefski expected that the larger staff would lead to a company discount on healthcare premiums.  Read more

For quite some time now, Facebook has been the world's preeminent social networking site.  In fact, it's even become a part of pop culture.  Books have been written and movies have been made about the phenomenon that is Facebook and furthermore, the company released one of the most anticipated IPOs in history earlier this year.  Despite the diminishing value of Facebook's shares, the network still controls a majority of the social networking market.

Optimization is the effort to try to make something the best that it can be.

"Most will tune it out, skip over them and go look at what's more pertinent to them," Wisnefski said. "Aside from targeted customers, we've never had anyone come back and say, 'Hey, Facebook has been a huge return for us.' It's more fluff than substance."  Read more

Wisnefski founded WebiMax in 2008 as a small startup and has since grown the company to employ more than 300 New Jersey residents in its four year history.  Read more

"Ever since 2009 when our growth skyrocketed nearly 1,000 percent, year-over-year, WebiMax has received generous offers to relocate our business however we remain based in New Jersey and will continue to operate out of this great State," states Wisnefski. "Being the number 1 fastest growing private company in New Jersey is an honor for us and I thank those at Inc. magazine for this accolade."  Read more

Inc. magazine this week ranked WebiMax No. 1 in New Jersey as the fastest growing private company on its 31st annual Inc. 500 | 5000 list. There are approximately 153 New Jersey based private companies on this year’s Inc. 500 | 5000.  Read more

MOUNT LAUREL, NJ (AUG. 23, 2012) – Inc. magazine this week ranked WebiMax No. 1 in New Jersey as the fastest growing private company on its 31st annual Inc. 500 | 5000 list.  There are approximately 153 New Jersey based private companies on this year’s Inc. 500 | 5000.  The full list of top companies in New Jersey can be found here, courtesy of Inc. magazine.  In addition, WebiMax ranked No. 37 overall in the United States, with a three-year sales growth of 5,651 percent.

Webimax CEO Ken Wisnefski called the social network’s heightened focus on advertising despite its long-held virtues a “necessary growing pain,” but he was careful to point out challenges.  Read more

View WebiMax’s official ranking and profile page on Inc. 500|5000 list.  See the WebiMax profile page here

WebiMax ranks number 37 overall on the Inc.500|5000 list for 2012.  The list is comprised of the 500 and 5000 fastest growing private companies in the United States.  See the full list here

WebiMax ranks the highest in New Jersey for the fastest growing private companies on their annual Inc. 500|5000 list.  See the results for New Jersey here

"WebiMax is one of the fastest growing private companies not just in the United States, but also in our industry," states Wisnefski. "Our commitment to delivering high quality and innovative online marketing services to more than 800 clients worldwide has earned us this distinction and I thank the individuals at Inc. magazine for this representation."  Read more

Kenneth Wisnefski, founder and CEO WebiMax, a leading online marketing firm founded in 2008, announced "in our first year of eligibility for the Inc. 500, WebiMax is pleased to be included in this famed list and be placed amongst the nation's top tier of private organizations experiencing explosive growth."  Read more

Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States. In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.  Read more

MOUNT LAUREL, NJ (AUG. 21, 2012) – Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States.  In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.

Recently, SEOs may have had difficulty relying on link building strategies that previously helped create page authority within Google's SERPs.  Google's new link evaluation process is definitely taking a toll on low-quality links and is forcing developers to find better methods of building backlinks.  Despite Google's apparent emphasis on link evaluation lately, backlinks are still an important factor in organic SEO success.  The question on the mind of many SEOs at the moment is: "How can I build high-quality, relevant links that Google won't penalize as spam?"  The answer may be more obvious than some might realize.

Some big retailers are joining forces to develop their own mobile payment app, but Ken Wisnefski, CEO of WebiMax, voices some concerns about their plans. He joins Alisa Parenti in Take on Tech.  Listen to the Live interview here

Many brands struggle to gain recognition in the SERPs and throughout social media, but achieving visibility is not the only important element of Internet marketing.  A company's reputation is crucial and managing that reputation is necessary in order to maintain a positive image both on and offline.

Worldwide electronics retailer Best Buy recently announced the appointment of Hubert Joly as the company's Chief Executive Officer.  Joly, the former CEO of Carlson, replaces interim CEO G. Mike Mikan who had occupied the position since Brian Dunn resigned in April.  Following news of Joly's hiring at Best Buy, the company's stock prices have rapidly declined, reaching a low of $18.74 on the afternoon of Monday, August 20^th.  Additionally, Best Buy founder and former chairman, Richard Schulze, has offered to purchase the company and return it to private ownership for over $8 billion.

Twitter has released a bit of news that appears to have angered the developer community. But it's not just app developers that should take pause with the latest news from the people at Twitter. Social media companies might be just as affected depending on what tools they use to run their campaigns.

I remember when Google had been out for about a year or so, back when I was promoting a single website in-house. I was really cautious about making changes to the site because we were ranking well for terms we cared about, and I was afraid that a single change could possibly take that away. I remember making lots of small changes slowly, and then waiting patiently to see if they had some kind of impact.

The popularity of Twitter has skyrocketed over the last several years, but despite its undeniable success, many companies have still failed to capitalize on the platform.  Quite simply, some brands don't fully understand what Twitter has to offer.  What exactly does Twitter offer that makes it unique and useful to businesses?  Instant gratification.

By the end of 2012, many former trends and practices in SEO will be effectively rendered obsolete.  While certain tactics were never seen as "white hat" and were always frowned upon by Google, algorithm updates such as Panda and Penguin are intended to phase them out entirely.

In the past year, the search industry is changing more rapidly than it has in quite some time.  A former leader in the field, Yahoo!, is facing deficits and has recently laid off 2,000 employees.  Google has increased their emphasis on G+ and their search functionality is now just a part of a larger business model.  There is still a place for search on the Internet, but today, user expectations have risen and sites offering little more than search have lost much of their appeal.

MOUNT LAUREL, NJ - Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”

The internet is abuzz about the App.net project that has shattered its fundraising goals days before its target date listed on their pseudo-Kickstarter site. If you are a professional who handles social media campaigns or you're a business owner looking to hire a firm to handle a campaign for you, this development should pique your interest.

Although much of the organic web traffic funneling that SEO companies do is through backlinks in articles and partner sites, the majority of your website visitors end up seeing the landing page before anything else. Even when using search phrases that incorporate long tail keywords or other specified terms, Google and Bing both tend to serve up the front page of a company's site rather than subdirectories or blogs. Because of this, online marketing consultants always instruct their clients to create a welcome entrance to their website for would-be customers.

I have a morning ritual that I like to follow most workdays. I like to stop for breakfast at one of the nearby coffee houses or bakeries and sit down with a newspaper, some coffee, and something to eat, and spend some time talking with some of my neighbors. Seems like many of them are older, and while I get some questions about things like how to reduce the amount of email spam they received, I usually learn more in those conversations than I'd ever imagined.

Lately, social media has been shown to work wonders for many Internet marketing campaigns, but some SEOs still have difficulty leveraging social networks to work in their favor.  Networks such as Facebook and Twitter have been playing a larger part in optimization strategies and are often useful in driving traffic to pages.  However, even social media is not always entirely effective.  So, what exactly can marketers do when their social media campaigns fall short?

On Wednesday night at the first ever Agile SEO meetup hosted by WebiMax's own Chris Countey, I delivered a presentation regarding the value of rich content and its place in the future of online marketing.  I discussed the growth of video on the Web and how it has gradually become a more powerful marketing tool for those who properly utilize it.  However, the development of a successful digital video marketing campaign is a complex and involved process that may seem daunting to some.  In fact, following my presentation, several attendees approached me with questions and concerns about the video production process.  I've designed the following guide as both a response to those Agile SEO attendees and to help those not present at the meetup to better understand the value of rich content in online marketing.

Both social media marketing and mobile E-Commerce are becoming more prolific and in the years ahead, are expected by experts to generate even more revenue and visibility for businesses that utilize them.  Although major companies such as General Motors have reduced their social media advertising spending due to lackluster results, their social marketing efforts have remained intact.  Additionally, Apple and Google have seen an increase in revenue through their mobile shopping platforms on iOS and Android.  However, the growth of mobile commerce and social media marketing are likely to become more connected over the next several years.  As social network usage and usership continues to rise on mobile devices, businesses will expend more of their marketing efforts on various social platforms.

I recently read a quote from Lewis Schiff of the Inc. Business Owner's Council who said: "Facts get recorded; stories get remembered."

Networking is awesome.

Our first meetup, Agile SEO South Jersey, was amazing. Richard Ortiz and Bruce Rymshaw gave great presentations, both belting out actionable insights over the noisy bar crowd. This was the first public speaking opportunity about SEO for both Rich and Bruce, and they nailed it.

In my last blog post, I discussed the significance of "#NBCFail" and "#Rule40" and their impact on the social media landscape as of late.  The 2012 Olympics have affected the news, sports, entertainment and pop culture and have even influenced advertising and marketing on a global scale.  Throughout the Web and more specifically, social media, this year's Games have recently become the most discussed topic amongst the worldwide Internet community.  However, the historic landing of the Mars Curiosity rover on Monday may have overshadowed the Olympics' overwhelming social engagement levels and subsequently altered the focus of many online marketers and advertisers.

Advertising online has been growing with a significant pace for years and is accelerating across the globe. This is a positive indicator for economic outlooks as agencies and businesses are spending money to reach their customers. Secondly, this is a positive indicator for the health of online marketing and advertising on the platform. Many top tier SEO firms also engage in paid search management and coordinate their offerings together in order to bring the greatest return for customers. As a result, growth figures of current and predictive levels of spending are valuable pieces of information.

In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more.  Read more

Social media allows her to keep her name and brand out there,” says Wisnefski, who thinks Douglas and others can use it effectively to promote exhibition tours, the better to keep her athletic prowess out front after London, at least occasionally. “But it can also go the other way, as with Michael Phelps.”  Read more

SEO is an ever evolving discipline, and keeping on top of changes is one of the challenges that any SEO faces. This means that the typical SEO spends part of their day researching what the search engines say they are doing, keeping in touch with what other SEOs are writing about, exploring new websites and new business models on the Web, participating in social networks and other sites where news and information and ideas are shared.

The 2012 Olympics have begun and around the world, social media engagement levels have reached nearly record highs since the opening ceremonies. Millions of users have taken to networks such as Twitter and Facebook to voice their opinions on the athletes, events and even network television coverage of this year's Games.

As reported extensively last week when Facebook’s quarterly earnings were made public, they are actively looking for additional ways to increase their revenue from all corners of their business. Our CEO, Ken Wisnefski talked with Bloomberg TV about Facebook, their latest earnings, and the direction of the company going forward. Check out the video here, and the follow-up blog post that discusses some of Ken’s additional ideas. All eyes are on Facebook to determine if they will be able to initiate winning programs and added revenue streams. A primary aspect of this process is finding new, viable ways to advertise on the platform. In this vein a promising offering is Facebook Exchange, their new Real-Time Bidding (RTB) service.

By now, business owners have learned a thing or two about what a SEO company can achieve.  However, the services needed to further a company's online presence and drive conversion rates differ from entity to entity.   While each situation differs, there are a still several elements found in any successful SEO campaign that will always have a positive impact.