<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=508589213126107&amp;ev=PageView&amp;noscript=1">

WebiMax Blog

Digital marketing tips and advice.

September 27, 2012

Two days ago, Neil Young joined Twitter. Nearly 26,000 users are already following him, including me. So what did the massively influential singer-songwriter have to say as his first tweets?

Read Story

September 27, 2012

It's a problem I've seen time and time again from business owners that are new to search engine optimization. After a few months of striking out on their own and using popular SEO methods to increase their visibility on Google SERPs, they end up giving up seemingly out of the blue. They've gone through their company site and improved the presence of keywords, updated meta tags, set up their social media listings, and even run a fairly robust PPC campaign. Yet, despite their best efforts, they still aren't seeing the conversions they want.

Read Story

September 27, 2012

It's an error in judgment that is often made by many business owners over the course of their careers. All too often a person is quick to dismiss a lack of results from a new initiative as being representative of a no-win battle. Before new strategies can be proven one way or the other, these operations end up being dropped in favor of tried-and-true tactics that yield consistent but altogether few results. Although there is certainly something to be said for cutting losses before they go spiraling out of control, most people poorly assess the potential strength of their advertising and miss out on the rewards they could reap with the right approach.

Read Story

September 25, 2012

How many of you have friends that don't use their real name on Facebook? Perhaps you do this yourself. If you're like most people, a decent portion of your friends list has people swapping out their last names for their middle names. This all seems harmless enough, right?

Read Story

September 24, 2012

Maps are not my friend. Or at least they haven't been in the past, whether lost on the side of a road with a big unfolded paper map that I can't find myself upon, or driving directions from Google or Yahoo or Mapquest that get me 99% of the way to my destination only to lose me in the last mile. Maps don't seem to be Apple's friend lately either, with a lot of negatives hurled their way in recent weeks over their new mapping program that launched with the new iPhone 5.

Read Story

September 21, 2012

This summer, Google announced that they were coming out with a program called Google Now, which seems to be Google's answer to Siri. As a digital assistant, it anticipates your informational and situational needs almost before you do.

Read Story

September 20, 2012

Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many.  From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.

Read Story

September 20, 2012

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don't like to assume things--we all know what happens when you do that.

Read Story

September 19, 2012

SEO has come a long way since its murky early days of link farms and obvious keyword stuffing. Not only are these practices unsightly and suspicious looking to potential customers, but now they will also get you into heaps of trouble with Google. The Penguin update that's been causing site owners to nervously check their analytics has changed the way we view content. While keyword stuffing has been a bad idea for a long time, it's now a serious offense.

Read Story

September 19, 2012

The popularity of blogging continues to grow with countless new blogs created each year and massive spikes of traffic making its way to blogs. Businesses have also recognized the many benefits that a blog provides their business. A blog allows businesses to easily and quickly reach a large online audience. Blogs not only help generate traffic, but also give a business more online exposure and increase a business's credibility. Also, online audiences favor blog content because it delivers a more personal message to readers in which readers feel connected and valued.

Read Story

September 17, 2012

Love in the late 90's was complicated.  So Carrie Bradshaw would make it seem.

Read Story

September 14, 2012

September 14, 2012

On Sunday, a pizzeria owner from Fort Pierce, Florida named Scott Van Nuzer was responsible for one of the most notorious photo opportunities in Barack Obama's Presidency and the 2012 campaign thus far.  When Van Nuzer bearhugged Obama in front of several onlookers and photographers at his restaurant, Big Apple Pizza; he most likely expected to experience a rapid influx of positive mentions of his establishment online.  However, the social media backlash that the photo generated may have actually had negative impact on his business.

Read Story

September 13, 2012

On Monday night, I had the chance to give a presentation for the Agile SEO Meetup at the Webimax headquarters in Mt. Laurel, New Jersey. There was a nice turnout, including many Maxers* who started their day early, and stayed late or returned for the presentation. It takes a team to make a meetup work, and I wanted to express my thanks to the Maxers who set up the presentation equipment and the live-streamed webinar, who set up tables and chairs and signs, who made sure we had something to drink, and who helped promote the event. I'm not going to mention names, because I'm sure I'd leave someone out, but you know who you are.

Read Story

September 11, 2012

When you watch TV this week, you may see ads for a new show called Elementary, which is another take on the original Master of Deduction, Sherlock Holmes. In the past five years, Arthur Conan Doyle's beloved detective stories have been adapted several times in film and television, and their popularity made me wonder how Mr. Holmes would handle SEO. In particular, I wondered how he would see social signals in the overall scheme of things. While nobody knows for certain what Google's algorithm is, there are certainly some clues that might help us deduce social signals. Let's take a look at what we do know.

Read Story

September 10, 2012

On behalf of WebiMax, thank you for joining the Agile SEO Meetup featuring SEO experts Bill Slawski and Chris Countey.

Read Story

September 10, 2012

In the start of every football season, the first few games are often a surprise in terms of how well or how poorly some teams play. One team yesterday, picked by many to be a potential Superbowl, participant barely eked out a victory over a rival that isn't expected to fare quite as well. Other teams won by wide margins over teams expected to be much more competitive.

Read Story

September 4, 2012

On September 4th, 1998, two Stanford University students named Larry and Sergey formed a privately-held company called Google, named after the Internet search engine they had begun developing more than two years earlier.  Today, that company celebrates fourteen years of innovation and success.

Read Story

September 4, 2012

As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast their opinion on speakers, reflect on current issues, and show support for their party.

Read Story

September 4, 2012

How much is a search engine like a human being when it comes to gathering data in the world around it and making judgments about that data?

Read Story

September 3, 2012

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

Subscribe to Updates