LIVE BLOGGING FROM AGILE SEO MEETUP
John Borkowski, September 10, 2012
7:08pm - Chis Countey speaking toward Google Authorship
7:12pm - "Google is the referee in the world of SEO"
7:12pm - "Deliver quality content, or it will be susceptible to algorithm changes."
7:14pm - "If your competitors are optimizing for certain keywords and you're not, you're left out."
7:14pm - "If your domain isn't even indexed anymore, you have a LONG way to go!"
7:14pm - "Banned domains, unnatural link building, Panda update, and the Penguin update are all working against you if you're conducting black-hat SEO."
7:15pm - "On-site SEO Playbook: Maximum Indexing Crawling, Unique Page Titles, URLs, File Names, Code Architecture, Microdata, Authorship, and Trust signals and Page Speed."
7:17pm - "If you don't put in a Meta Description, Google will decide what should go there. Take away their ability to assume."
7:20pm - "What are you competitors doing off-site? We MUST make sure we are building links the proper way. Will other people want to read this?"
7:21pm - "Having your business listed in credible directories, such as Chamber of Commerce, is fine. Directories such as 123business is wrong!"
7:25pm - "Check out Ian Laurie on Twitter, great insight and knowledge and you'll laugh all day."
7:26pm - "Ross Hudgens @RossHudgens is another valuable source for link building and competitive analysis."
---- Bill Slawski takes the stage ----
7:28pm - "I told my parents I was here to talk about 'crawling' tonight --- they didn't quite get it!"
7:28pm - "There are 3 main aspects to a search engine. It crawls, indexes them, and shows them to searchers."
7:28pm - "Robots when they first came out, people started writing programs to interact with them and abuse them."
7:30pm - "Martijn Koster developed the Robots.txt protocol."
7:31pm - "Important web pages have a high backlink count, have a high PageRank, and are in or are close to the root directory for sites."
7:34pm - "Most crawlers will not only be Polite, but they will also hunt down important pages first."
7:35pm - Search Engines filed patents on how they might crawl and collect content found on Web pages."
7:38pm - "IBM came out with a patent for link merging to distinguish between the amount of different backlinks on a webpage."
7:39pm - "If they see content structures, they might say 'this is different, we may count as 2 independent links as groups'."
7:40pm - "We know Search Engines crawl, we don't know how well they crawl."
7:40pm - "Search Engines like it when there is only 1 URL per page and you can set this up to be different URLs per page. This makes a difference!"
7:42pm - "What happens when you have an E-commerce page with over 50 links per page? The Rel="prev" and rel="next" page is here to help associate these pages together.
7:44pm - "This also works well for article pages, an article that is broken up amongst multiple pages. This tells Google these pages are together."
7:45pm - "The Rel="hreflang" tells the search engine that these are the same pages, they're just in different languages. We see this on multilingual pages including FedEx, UPS, United Nations, and so on."
7:49pm - "XML Sitemap's are a way to create alternatives for search engines to crawl web pages. These can be discovered without having the crawler physically crawl your web pages."
7:50pm - "Use Canonical links, remove 404s, Validate with an XML Sitemap Validator."
7:50pm - "Crawling versus XML Sitemaps. Google said they were discovering content on webpages faster with XML's versus crawling."
7:51pm - "Yahoo came out with a patent not too long ago saying 'we're going to crawl social media'."