Digital marketing tips and advice.
June 10, 2024
“Mobile utilization is only going to increase -- and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.”
Read StoryOctober 20, 2016
September 12, 2016
May 18, 2016
WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch
Read StoryApril 17, 2016
The 69th anniversary of Jackie Robinson's breaking the color barrier in Major League Baseball is a good time to speak about collectibles as an investment and about authentication.
Read StoryFebruary 26, 2016
Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest.
Read StoryFebruary 22, 2016
Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next -- not via online ballot box, which actually could be on the horizon. A large percentage of the actual political battlefield action is originating on the internet, leaving broadcast news discussing on-screen what has transpired online.
Read StoryFebruary 12, 2016
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Read StoryFebruary 11, 2016
January 12, 2016
January 8, 2016
Twitter's core users are either there to get brief updates from the influencers they care about or interact with folks they don't know personally, but with whom they may share a common interest. For influencers, it's perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we've seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.
Read StoryJanuary 8, 2016
Wall Street has long been skeptical of Twitter (TWTR - Get Report) due to its inability to drive revenue through ads the way some other platforms have (see: Facebook).
Read StoryDecember 8, 2015
Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.
Read StoryDecember 5, 2015
Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing it Cyber-Week making it more convenient for shoppers to get deals on their own terms and making that 1.5% seem a lot less meaningful.
Read StoryNovember 6, 2015
CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the "city invincible"...
Read StoryOctober 2, 2015
My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool.
Read StoryAugust 11, 2015
July 31, 2015
July 7, 2015
Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it's an issue that can be addressed through emerging digital channels such as social media. Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands.
Read StoryJuly 2, 2015
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
Read StoryJuly 1, 2015
Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and CMO.com to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce.
Read StoryJune 26, 2015
AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.
June 16, 2015
May 29, 2015
May 27, 2015
May 26, 2015
Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!