WebiMax Blog

WebiMax headquarters is located in South Jersey. This is our first day back in the office following Hurricane Sandy. Luckily, we have power and we did not experience the same levels of damage that the NJ Shore, Newark, and parts of Delaware, New York, and New England endured. Our thoughts are with those who lost their homes or worse – their lives. Among all of the chaos and destruction are brave and generous people who are stepping up to help each other everywhere we look – from neighbors helping to clean each others' yards to people opening their homes and their hearts all over our Facebook news feeds.

Recently, Facebook achieved one of its most significant milestones since its launch in 2004 when the company's CEO Mark Zuckerberg announced that the social network reached one billion users on September 14^th.  For Facebook, attaining a user base that consists of 1/7 of the world's entire population is a major accomplishment.  However, many of the small businesses which utilize Facebook as an online marketing and advertising outlet are still skeptical of the network's ability to enhance their revenues despite having the most massive user base on the Web.

For the last twelve months, Google's relationship with online businesses has been rather complicated. Regular readers of the WebiMax blog are no doubt familiar with the effects that the company's various search algorithms (Google Penguin and Google Panda) have had on the SEO community and their clients. Although the company maintains that the development and implementation of these updates all serves to better the SERPs for the end user, countless businesses have been negatively impacted by the recent alterations made to the search engine. The result of this has been a lot of hurt feelings between online companies, marketing firms, and Google.

Defending your Good Name Is More than just a Smart Idea

Because we're huge fans of Raven Tools, we had no choice but to offer you these 2 memes for your pinning pleasure:

It looks like Google is in the middle of a layout change. The left side navigation menu is now above results and I'm seeing fewer knowledge graph results.

There are more than 23 million small businesses in the United States, representing 54 percent of all U.S. revenue.  While the majority of these firms oftentimes have smaller marketing budgets versus larger firms, competing against the majors becomes an integral component to any small business marketing strategy and thus a major focus for sustainable growth.

MOUNT LAUREL, NJ (OCT. 17, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important information regarding how to successfully manage a brand’s presence online and furthermore includes important resources for decision makers at these institutions related to these services.

Here is the video of our latest Agile SEO Meetup starring Patty Ryan and Chris Le. Hope to see you next time!

As our own Chris Countey reported just moments ago, Google's Matt Cutts announced at #PubCon in Las Vegas earlier today that the world's most prominent search engine is releasing a "Disavow Links" feature within Webmaster Tools.

Matt Cutts, Google's head of webspam, announced at Pubcon that a new tool: Disavow Links within Webmaster Tools.

The Visual Website Optimizer tool is a great addition to have on any site. It can help you increase conversions, sales, signups and any other goal a site holds. The tool can help increase these goals by the integrated use of A/B Testing. Well what is A/B Testing? A/B Testing can compare how effective different versions of a certain test can be. Whichever version turns out to have the better results, then that specific version will be selected as the one to run with.

MOUNT LAUREL, NJ (OCT. 2, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, proudly announced today that the nation’s leading online marketing agency has partnered with HelpAsh.org, a website dedicated to Ashley Moser and Veronica Moser-Sullivan, victims of the Aurora, Colorado shooting tragedy that took place in July.

Each month we invite the community to visit our office and learn about SEO. This month we had two excellent presentations: Patty Ryan spoke about Twitter marketing and Chris Le showed us how to scrape the web with Google Docs. In addition to hosting the event at our office, we also stream it online for visitors outside the area. The content was both interesting and easy to understand, as it should be. But there were other lessons to be learned along the way.

When business owners hire search engine optimization companies, they do so because they want to get their website ranked higher on Google or Bing. However, obtaining the conversions you want goes beyond landing on the first page of the SERPs. People who click the link to your site then have to be compelled to buy from you. It's at this point where we seriously need to discuss content.

It doesn’t take an SEO consultant with his finger on the pulse of the industry to recognize the breakneck speeds of which SEO is changing. In the last two months alone, Google has announced a total of 65 changes to its network features ranging from Panda updates to page ranking, SafeSearch, and a number of other user and SERP-oriented functions. The incredible thing is that five dozen revisions in the span of two months actually equates to a fairly slow couple months for Google.

It doesn’t take an online marketing company with a decades' worth of experience to see that the relationship that SEO service providers have with Google is a complicated one. Of course much of this is owed to the recent string of Penguin and Panda algorithm updates (of which we discuss quite often), but there are also several other key aspects of the world's biggest search engine company that makes our jobs equally challenging and exciting. Take for example the constant addition and removal of network features for Google's numerous services.