WebiMax Blog

Twitter's core users are either there to get brief updates from the influencers they care about or interact with folks they don't know personally, but with whom they may share a common interest. For influencers, it's perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we've seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.

Wall Street has long been skeptical of Twitter (TWTR - Get Report)  due to its inability to drive revenue through ads the way some other platforms have (see: Facebook).