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WebiMax Blog

Digital marketing tips and advice.

October 31, 2011

WebiMax has earned various distinctions this year, including the Interactive Media Award for Best in Class Marketing Website, Philadelphia Business Journal’s Best Place to Work, Southern New Jersey’s Fastest Growing Company and others. (See achievements). Perhaps one of the most important accolades is the one that founder and CEO Ken Wisnefski instilled in the company when it was founded in 2008. WebiMax is an affordable SEO services company.

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October 28, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated online marketing firm specializing in search engine optimization, announced that Google’s “Panda” update is taking on a new strategy in combating unscrupulous website domains. The Panda update is a tweaking of Google’s search algorithm that aims to flag websites who lack original and quality content. Wisnefski, a successful Entrepreneur and expert in search engine marketing, states that the Panda’s new strategy includes targeting keywords that have lost value or have been associated with poor quality web domains in the past.

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October 27, 2011

Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.

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October 25, 2011

It is true that many of us watch videos online more than we read text articles, but just how many? A recent report for comScore shows that 85% of the United States internet audience watched videos on the internet in September, 2011 alone. That percentage represents 182 million Americans. Interested in optimizing your video with Video SEO? Furthermore, the report states that the average viewer spend 19.5 hours in September watching video.

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October 24, 2011

Google opened up a new feature to their AdWords platform called Dynamic Search Ads. This new initiative includes Google automatically generating your headline based on what was searched for, adding an almost on the fly customized direct marketing strategy. It is estimated that 16% of search queries on Google have never been searched before. Dynamic Search Ads will capture this 16% by tweaking the headline as necessary to reach the intended audience.

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October 21, 2011

Google Wallet, the new electronic self-checkout system that aims to simplify common purchases, reportedly entered into a contract with New Jersey Transit, the NJ based mass-transit system that includes Trains, Busses, and Subway systems in and out of New York and Pennsylvania. The company announced this week that they are implementing the ecommerce system to its ticketing machines throughout the state. What does this mean for busy commuters? Simply wave your iPhone or Android device in front of the ticket machine to automatically purchase your ticket and hop aboard.

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October 20, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated search engine optimization firm in the United States, announced that the company received the Best In Class Interactive Media Award ™ for 2011 (marketing category). The Interactive Media Awards annual competition is open to individuals and organizations that design, develop, manage and support websites. WebiMax was also rated the top Web Design firm by TopWebDesignAgencies in early 2011.

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October 19, 2011

One of the most effective methods of evaluating a PPC campaign is to track conversions. After all, don’t you want to see which ad-landing page relationship is most effective? Be careful, not all pay per click firms will do this for their clients. Contracting with the best PPC company will certainly guarantee you maximum results. WebiMax has an analytics and client center platform that reports the live status of clients campaigns. WebiMax is the only PPC company that provides this amount of transparency to their clients.

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October 18, 2011

Google announced that their local search service “Google Places”, will now allow the local business to submit their data including business hours, address, name, and more directly. This more streamlined process places more trust in the business. Google stated “the organic listing will automatically be updated and the business owner will be sent an email notification about the change”. The official announcement occurred last week on October 13th, titled “Faster updates to Local Business Listings”.

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October 17, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced that the company was recognized by the Philadelphia Business Journal as the 1st overall Best Place to Work for employees with disabilities and 3rd overall Best Place to Work for mid-sized companies. The awards recognize WebiMax’s achievements in creating a positive work environment that attracts and retains employees. The program, hosted annually by the Philadelphia Business Journal, reviewed several hundred companies and organizations located in the greater Philadelphia area. WebiMax, an online marketing firm specializing in search engine marketing, employees 150 personnel and their global headquarters is based in Mount Laurel, NJ.

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October 14, 2011

Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.

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October 13, 2011

Ever since the initial release of the Panda Update in February, 2011, search engine marketers have been adjusting their strategy, and even capturing opportunities (and clients) to fix problems that other SEO firms committed. Since the original release there have been 4 updates including 2.0, 2.1, 2.2, and we await Panda 2.5. Google has done a great job in keeping the release a secret. Search marketers notice the day it comes out, however, when noticeable sites take a dive. The last update included TheTodayShow.com and PR Newswire getting flagged, while FOX News and YouTube climbed the ranks.

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October 11, 2011

The much anticipated Facebook mobile application has finally been released. After months of speculation (and leaking information) the app became available on mobile platforms including Android and iOS. Previous to the official Facebook application, the iPad and iPhone featured “Friendly for Facebook”, developed by Oecoway, Inc., and MyPad, and developed by Loytr, Inc.

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October 10, 2011

When Google CEO Eric Schmidt spoke that the United States Senate hearings back in September, he was asked if the company’s methods could be a bit more transparent. The CEO of the search engine titan replied “There is a limit to the amount of transparency – it is proprietary and if it was more open it would be heavily gamed”. He did however then state that “we can do a better job describing our changes”. Perhaps the most recent evidence of the “better job” came last week as Matt Cutts stated “Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates”. This statement is of course referring to the Panda update that was first launched in early spring of 2011.

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October 7, 2011

Facebook has joined with Microsoft’s Bing to provide translation services on the popular social media platform. If a user wants to read someone’s page in a foreign country, a link will appear on the right side of the text with the translated text. Microsoft announced a new Microsoft Translator API last month.

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October 6, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced the appointment of Ms. Danielle Hopely to Vice President of Operations. Wisnefski stated that “Ms. Hopely will oversee our daily operations with particular attention to our industry leading policies and procedures. Furthermore, she will play an integral role in our product placement and promotions strategies”.

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October 5, 2011

eMarketer, the industry leader in marketing research, predicts that advertisers will spend $1.23 billion on mobile advertising through the end of 2011. This analysis is up from $743 million last year, and forecasts the number to well-surpass $4 billion by 2015. The dramatic increase in this industry is in direct relation to the emergence of smartphones. eMarketer also suggests that 38% of US mobile users have a smartphone in 2011, and 41% use mobile internet at least once per month.

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October 4, 2011

Google Maps added a few new features this week, including “Helicopter” view. The new view provides a fly-over view of the route the user specifies between two destinations. This new 3D view is available to users that have the Google Earth plug-in installed on their computer. This not only adds enhanced video and viewing capabilities, but provides a “practice run” for drivers that are unfamiliar with how to get to specific destinations, and are unfamiliar with the area.

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October 3, 2011

WebiMax launched WebiMax scams as an online resource to provide consumers with necessary information regarding the safety of search engine optimization. Since there is no specific regulation for the SEO industry, some firms may take advantage of their client to falsely achieve higher search engine ranking. Sometimes it is challenging to determine if the firm is practicing “black-hat” (unethical) or “white-hat” (ethics) optimization. The negative results of being victimized of black-hat optimization are detrimental to the consumer’s online presence, as search engines (including Google) typically send them to the last page of their search results.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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