Google Revenue Spikes on High Search Ad Demand
John Borkowski, October 14, 2011
Google released their Q3 earnings at the closing bell of yesterday’s trading session. The company reported a 33% jump in revenue, year over year, in large part due to a 23% rise in their search ad business. “Search ad business” is better known as pay per click services. PPC companies that design and manage campaigns for their clients have also seen the dramatic surge in demand.
Kenneth C. Wisnefski, founder and CEO of WebiMax, the leader in SEO services, states “PPC is surging because it is the new era of advertising. Gone are the days of billboards and yellow page advertising”.
As Wisnefski discusses, marketers are turning away from traditional advertising methods and continuing to devote resources to online advertising. Not only is Google’s ad revenue surging, cost per clicks are also on the rise. Advertisers bid on keywords, paying a certain amount per click. With more and more firms turning to this avenue of advertising, the cost per click is being driven up due to high demand.
Maintaining a PPC campaign can be very challenging. It requires careful attention as the bid price for keywords fluctuates. Also, effective landing page optimization is necessary to couple the PPC advertisement. It’s easier than you may think to know if your PPC company is running your campaign efficiently. Pay careful attention to conversion analysis. The type of analysis will compare the results of the ad and the amount of conversions that are being created.
WebiMax, rated the best PPC company by TopSeos.com, is a Google AdWords certified partner.