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WebiMax Blog

Digital marketing tips and advice.

December 19, 2013

In the summer of 2012, I created the Social Media Marketing Department at WebiMax. Since then, our social media revenue has more than doubled. Why? Because social media marketing works.

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December 17, 2013

Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites' authority), does more than create amazing tools that make the lives of website owners and online marketers easy. Moz also hosts an amazing resource that helps you understand every important Google update and algorithm change made since the year 2000.

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December 12, 2013

As mobile continues to expand, it's important for businesses to understand how mobile and social usage is changing engagement between brands and consumers during the holiday season if they want to be successful. More consumers (42%) plan to shop on their smartphones and tablets this year compared to just a year ago. Mobile retail sales reached $20.9 billion last year in 2012 and are estimated to reach a whopping $34.2 billion, with social engagement and mobile advertising playing a vital role in holiday consumerism.

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December 6, 2013

At the dawn of the Internet, the focus by advertisers was on broad, mass appeal advertising. Brands were consumed with generic level keywords and dominating positions around these terms was the sole focus of many companies – and make no mistake, it worked well for those fortunate enough to dominate the search landscape. Over time, things have changed….Web users are savvier, they don’t want generic answers, they want specific answers. This scenario has created a world of opportunity for advertisers who can now more firmly focus on a niche rather than just a broad based objective.

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December 2, 2013

Well, the fine folks that develop WordPress have finally offered, what might be considered, one of the most controversial features they have ever introduced. While some might think this is a blessing others will think it to be the end of their site running smoothly. The updates will be enabled by default for Minor Releases only. These tend to be the security releases. You need to manually add other parameters for more (or less) functionality.

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December 2, 2013

One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and "the" place to go for online news. They were the success story coming in and pulling away the market share from AOL in the early days of the online revolution. Somewhere along the way, Google came in and with little advertising or fanfare blew away Yahoo into an afterthought.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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