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WebiMax Blog

Digital marketing tips and advice.

December 29, 2011

I read a good tweet today by a respected industry source regarding the changing landscape of optimization, relaying the sentiment that optimization involves search, share, and user experience.  I agree; "optimization" is a dynamic process these days, causing a brand to attend to many online aspects.  Brands, hoping to make the most of Web opportunities, arrange Web sites, social accounts, and other brand-related platforms to facilitate the intrigue of target markets.  With the insurgence and popularity of smart phones, mobile phone optimization is just another piece of the whole, optimization pie.

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December 28, 2011

Social media is a buzz-worthy topic within the online marketing community.  A lot of options are getting rolled out by popular platforms.  Recently, Facebook and Twitter added social paid options, a great tool for businesses seeking more exposure.  Additionally, the former entity added "sponsored" stories to its newsfeeds.

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December 28, 2011

I enjoy reading and writing about branding, how the public perceives a company.  Branding helps a company become "alive," creating associations related to colors, logo formations, slogans, short and long-term objectives, etc.

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December 27, 2011

Most people have positive, cuddly associations to pandas.  Google changed that for a lot of online businesses back in February by implementing ongoing Panda updates.  Last week, an online source revealed data related to the updates' influence on search rankings.  It seems things are going as planned; the SERPs are populated with better results, indirectly tipping the cap to brands making modifications and SEO firms that helped.

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December 27, 2011

No, I'm not suggesting spending your local store's dollars in exchange for "protection," but urging local owners to facilitate more inspection by local consumers.  The dynamic of a local owner is interesting.  On one hand, the disadvantage of a limited budget and larger competition is apparent.  However, local owners have the ability to secure lasting relationships with members of their target market, who live in the store's vicinity.

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December 23, 2011

I joined the leagues of late-bloomer shoppers this week at local malls.  I know - what irony, an online marketing person neglecting cyber shopping for brick-and-mortar crowds!  I was standing in line at an electronics store and overheard a conversation taking place between two friends who were purchasing a game system for a third friend.  I thought that was a pretty cool sentiment and shared it with the two gents.  One quipped that the gift "wasn't just for him [the friend]" but for all of them to enjoy.  While it's commendable to be completely selfless this holiday season, small businesses, desiring to give consumers a little something this year, should remember some gifts give back, yielding positive returns.

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December 22, 2011

I found myself traveling this week.  Wanting to maintain appearances for my dear mother, I strolled into a local, haircut chain establishment.  Coincidentally, my "stylist" was the owner, a man who bought into the franchise.  As one must divulge personal matters to hair stylists, I mentioned my interest in all things online marketing and inquired about his stores' efforts.  By the end of the ordeal, I was looking fresh and ready for a "Yelping in my Beemer" video as well as filled with a few thoughts regarding online marketing and tailored, consulting services.  As many marketers but few clients understand, online, one size does not fit all.

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December 21, 2011

What's the broad-term-search competition like in your industry?  In most, it's intense.  Broad terms lose some luster for successful brands that have "made it," though ironically, the more popular a brand within an industry, the more likely it ranks well for broad terms of the industry, at the same time lessening its internal, marketing dependence on broad terms for traffic.  For instance, most, desiring the brand's product, would conduct an "iPhone" or "Apple" search rather than one for "cell phone" (though it's likely the brand's long-term engagement in online marketing has secured it good rankings regarding its respective industry's broad, search terms).

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December 20, 2011

Would it be benefit your brand if consumers traded places with its executives?  I don't literally expect executives to become consumers of their own brand; but, I encourage them to think like customers often and much.  Empathy is the ability to relate to another person as if you're "walking in their shoes."  Ensure your marketing objectives spawn from empathetic sentiments.

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December 19, 2011

Search engine optimization has always attracted outsider interest regarding the dichotomy of black and white-hat SEO specialists, the former party delivering unethical and SE-questionable practices.  As industry literature explains, black-hat practitioners give the industry a bad name, helping clients "game" the search engines.  Black hats help "game" the system; but, I think mutually ethically-questionable brands, using the unethical black hats are ultimately getting gamed and getting well-deserved desserts.

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December 16, 2011

Mark Twain once quipped, "Clothes make the man.  Naked people have little or no influence on society."  Today, the humorous quote came to mind regarding on-site optimization.  Search engine optimization expands all the time; as SEs change algorithms, the definition and scope of search engine optimization services remains malleable.

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December 15, 2011

I read an article yesterday in the NY Times discussing YouTube's new design and the wave of reactions, mostly negative, on the Web.  Relevant to the times and various "occupy" movements established throughout the country, people, specifically online consumers, are finding power in numbers, in some cases, making an influence, getting "heard."  Actually, I believe the amount of information sharing, and the little time needed to do so, changes the way brands make decisions.

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December 14, 2011

Should your local business rely on search engine optimization or engage in social media optimization?  Both are strong, online marketing initiatives, but data released by the Pew Internet & American Life Foundation show this may influence some local businesses to deemphasize SMO.  It seems consumers, interviewed by land and cell phone lines, reported levering social media only 1% of the time to find information about local business, ostensibly making social media an ineffective marketing tool.

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December 13, 2011

Cyrus Shephard posted over at SEOmoz regarding the origins of Google's Freshness Update, providing illustrations of how variations of "fresh" content influence rankings.  The article provides great insights fed in an easy-to-digest fashion.

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December 12, 2011

Prior to Google+ entering the social media market, businesses (both large and small) had 4 major platforms including Facebook, LinkedIn, Twitter and YouTube to market their business.  The release of Google+ for business gives marketers and advertisers some additional features that are not available on other social media platforms.  Noteworthy features include Circles, +1 integration, and Analytics.  Here’s a look inside the new features and why they are beneficial:

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December 11, 2011

Creating SEO campaigns for small businesses can be tricky considering locality as well as competition of keywords. Many small businesses look to an SEO to be rain makers or miracle workers in establishing online and foot traffic. So how does an SEO really manage expectations of small businesses and provide results for these opportunities?

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December 9, 2011

Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience.

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December 8, 2011

Today, Todd Wasserman wrote a post upon Twitter's news of launching its new branding pages.  The news ushers more online marketing and branding opportunities for businesses seeking to broaden consumer awareness regarding products, services, and company brands.

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December 8, 2011

Reports surfaced that Verizon (with other major wireless carriers expected to follow suite) has blocked Google Wallet from being used on their devices including the new Galaxy Nexus.  The wireless company stated security concerns over the ecommerce system caused them to make the devices incompatible with Google Wallet.

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December 7, 2011

Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services.  Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), states Google owns 44 percent of the global advertising market.  That number represents a 10 percent increase over the past 5 years.  Not only does Google own the majority of this market, the industry titan also accounts for 85 percent of all searches.

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December 6, 2011

Paid search has more or less taken over as one of the leading forms of advertising on the internet.  Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have caused advertisers and marketers to be cautious and even abandon their marketing initiatives. A recent report by the Newspaper Association of America projects newspapers will achieve a new low in advertising sales in 2011.  The Association expects ad revenue to be $24 billion, almost 50 percent less than its peak of $49 billion in 2005.  While this sharp decline in newspaper advertising certainly includes concerns over the economy, at the same time, cost-efficient advertising including paid search has been surging.

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December 5, 2011

Kenneth C. Wisnefski, Entrepreneur and founder / CEO of WebiMax, the leader in search engine optimization, announced “2012 can be a rebound year for SMBs if business owners commit to innovating and focusing on client-retention.”  Wisnefski furthers “most business owners are reluctant to move forward due to pressing economic concerns including the financial markets, credit ratings and unemployment; however it’s the lack of focus on key internal areas that are keeping them in a hover pattern.”

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December 2, 2011

Inside Search is Google's way of sharing critical search algorithm changes with the SEO community. The latest Google algorithm changes highlights some exciting changes that many SEOs have been waiting anticipating for months, if not longer.

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December 1, 2011

Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that Forbes has named the search engine optimization company one of America’s Most Promising Companies.  Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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