Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience.

The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing them as the third digital screen in their lives.”  Apple, alone has sold over 240 iPads, with other consumers owning similar devices from Samsung and others.

The new interactive ads act as sort of a cross between mobile-ap development and pay per click management services.  Google released this video to demonstrate:

Ad formats are available through AdMob and “tablet-targeting” functions in AdWords.