WebiMax Blog

“Mobile utilization is only going to increase -- and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.”

WebiMax Founder & CEO, Ken Wisnefski's appearance on NBC10 Philadelphia

Apple and Samsung Electronics periodically trade places dominating the smartphone market.

https://www.youtube.com/watch?v=ftKQuiw7p0M&feature=youtu.be

WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch

https://www.youtube.com/watch?v=rScmygmy2mI

The 69th anniversary of Jackie Robinson's breaking the color barrier in Major League Baseball is a good time to speak about collectibles as an investment and about authentication.

https://www.youtube.com/watch?v=Bvf7TybULE8&feature=youtu.be

https://youtu.be/q0ZmNzSYwsU

Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest.

https://www.youtube.com/watch?v=XKfWeOcYf-g&feature=youtu.be

Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next -- not via online ballot box, which actually could be on the horizon. A large percentage of the actual political battlefield action is originating on the internet, leaving broadcast news discussing on-screen what has transpired online.

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.

Twitter's core users are either there to get brief updates from the influencers they care about or interact with folks they don't know personally, but with whom they may share a common interest. For influencers, it's perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best scenarios we've seen for advertisers on Twitter has been to pay those influencers and celebrities to tweet to their followers; of course that revenue goes directly to the celebrity and not Twitter.

Wall Street has long been skeptical of Twitter (TWTR - Get Report)  due to its inability to drive revenue through ads the way some other platforms have (see: Facebook).

Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for.

Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing it Cyber-Week making it more convenient for shoppers to get deals on their own terms and making that 1.5% seem a lot less meaningful.

CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the "city invincible"...

My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool.

Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it's an issue that can be addressed through emerging digital channels such as social media. Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands.

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and CMO.com to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce.