Ken Wisnefski talks with Fox Business' The Willis Report host Gerri Willis about the pitfalls of waiting until the last minute too do their online Christmas shopping.

“The ability for brick-and-mortar stores and malls to be able to marry both the ability to peruse and buy things online, and the ability to have it delivered quickly from the local mall, is kind of where the stores have to go to be able to survive,” said e-commerce expert Ken Wisnewski, chief executive of Webimax, an Internet marketing firm based in South Jersey.

“Mobile utilization is only going to increase -- and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.”

 Ken Wisnefski spoke to Women’s Wear Daily Financial Editor Arnold Karr on Ecommerce giant Alibaba’s 3rd Quarter.

It’s no secret that Internet marketing is an integral component of the success of any business. In fact, in today’s digital age no company can expect to succeed without an effective marketing strategy that is geared toward an online audience. In theory, the basics of Internet marketing appear fairly straightforward but, in reality, the continually-changing and highly competitive landscape of this field can leave you uncertain of ways to make substantial gains. So what’s the secret to ensuring that your business attracts optimal online traffic?