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WebiMax Blog

Digital marketing tips and advice.

March 30, 2011

A report released today by the Labor Department and developed with Macroeconomic Advisors LLC showed that the U.S. private sector added 201,000 jobs during the month of March. This precedes the official release this Friday, April 1 by the Labor Department for both public and private labor market report for the month of March. These numbers are in line with what economists predicted, illustrating a steady economic recovery.

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March 28, 2011

Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details have appeared in major news publications. Android based smartphones can be used as mobile credit cards by users swiping their phone at small units (designed by VeriFone) at checkout lines. This not only is the method of payment (partners MasterCard and Citigroup), but a marketing and analytics platform for businesses. Businesses will receive important information about purchases which helps them with marketing and ad-targeting.

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March 25, 2011

Your company webpage is the first impression that people receive about your company. It sets the tone right away. With competition as fierce as it is across all industries, having a well-designed webpage can be the difference between profit and loss.

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March 24, 2011

As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.

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March 23, 2011

March 22, 2011

On Monday, March 21, 2006, the first tweet was sent by Twitter co-founder Jack Dorsey, saying “just setting up my twttr”. Yesterday, Twitter celebrated its 5th birthday. It has taken the private social media company only 5 years to be worth the reportedly $10 billion. Free to join and use, Twitter enjoys most of its success from their advertising platform, estimated to generate $150 million in 2011.

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March 18, 2011

March 17, 2011

Facebook is now entering the local deals business, much like how Groupon.com works. In November 2010, social media titan Facebook announced “Facebook Deals”. That has evolved over the past few months and in recent announcements, they have begun advertising just what exactly they intend to do. The fundamentals behind this new initiative are that local businesses send Facebook coupons for groups to participate in. This can include, for example, “25% off your dinner for parties of 6 or more”. This new addition is making Groupon.com a bit nervous as Facebook aims to accomplish exactly what Groupon did that rapidly brought them to fame.

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March 16, 2011

Social Media is expected to play an important role in this year’s NCAA March Madness tournament, where 68 College Basketball teams compete to determine the 2011 National Champion. March 17th 2011 kicks off the first round with games being played as early as 12:15ET. Since this is during working hours, experts believe people will be logged in to Facebook, Twitter, and YouTube since not everyone will be able to access a television during working hours.

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March 14, 2011

Social Media continues to evolve into new roles. What started out as a way to send short updates to your friends where you’re going on campus, has recently made its presence on the world and economic stages. The crisis in Egypt last month and the earthquake and tsunami in Japan at the end of last week prove just how vital social media is as news correspondence.

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March 11, 2011

March 10, 2011

So far in 2011, we have learned so much. Oil is surging over Middle East conflict, Charlie Sheen is winning with TigerBlood, and social media is being used in a whole new way by advertisers (see our blog titled “Social Media – The New Marketing”). One more thing learned is the strong start to the year that WebiMax is off to, illustrated through 3rd party ranking organizations and their recent coverage in media outlets.

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March 9, 2011

Reputation Management is one of the most important components of owning a business in today’s fast-paced environment. With the explosion of social media, more and more people have platforms to discuss experiences they have had with businesses, products, and services. With this comes the requirement for reputation management or social media companies to become involved and manage a campaign.

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March 8, 2011

Search engine optimization (SEO) pricing can be one of the most confusing parts of finding a reputable service. There are thousands of SEO companies in the marketplace that all state they provide the best services at the best prices. (In actuality, there’s only one #1 rated SEO firm in the U.S.).As a client, you want to always make sure that you are contracting with the most affordable SEO Services Company. At first, all of the various products and services offered by an SEO firm can be a bit overwhelming. Not only is it important to look into the type of services offered at the price you’re quoted on, be sure to check out client testimonials (if they’re listed). They can play a major role because their un-scripted interviews in which the client reviews their experience with the company. If client testimonials are not listed, that could be a red flag. You wouldn’t buy a house without the home inspectors report would you?

At WebiMax, our SEO packages can be built in the following key areas: Copywriting, consulting, training, link building, website optimization, and other areas. Finding the right SEO company that fits your budget is easier than it sounds, if you’re going with the right one!

“Sometimes the best way to evaluate costs related to using an online marketing company is to compare the potential salaries and overhead involved with SEM employees, software and resource. When using an agency you are able to leverage a larger pool of resources at significant savings from your Marketing budget” – Todd Bailey, Vice-President of Online Marketing

SEO services pay for themselves almost instantaneously. Market research data indicates that ranking higher in search engines such as Google benefits businesses greatly. Investing in affordable SEO leads to continued growth. When a potential buyer searches with keywords related to your business, you want to be at the top of the search engine results. This leads to instant financial success. In today’s competitive business world, there is the constant challenge to set your business apart from the rest. Here’s one great way.

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March 7, 2011

Is Charlie Sheen really “winning”? Some would say he is, while others would disagree, but no one can deny the fact Sheen has exploded his visibility through the utilization of Social Media. Social Media expert and Founder/CEO of WebiMax, Kenneth C. Wisnefski is one who has been awed by Sheen’s ability to gain so much traction so quickly. “What has transpired over the past week with Charlie Sheen has been nothing short of amazing”, discussed Wisnefski. “From having essentially no Social Media presence to becoming the biggest factor in Social Media today, is something we have never seen before. His strategy has been brilliant”.

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March 4, 2011

The Labor Department announced today that the nation’s unemployment rate for February was 8.9%, down from 9.0% just a month earlier. This is also the lowest it has been in two years. 192,000 jobs were added in the month, mainly all of them coming in the private sector. In an interview with FOX Business last month, Founder and CEO of WebiMax, Kenneth C. Wisnefski, regarded as an industry expert in small business and job growth, stated that “I believe there are companies interested in hiring but are having a difficult time finding people with the specific skill level their looking for”. Wisnefski also stated that “small businesses should find more creative ways of hiring, such as taking candidates and training them to become the type of employees they need. That’s exactly what we’ve done and has been tremendously successful”.

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March 3, 2011

As any one of us could have imagined, the first announcement last week by Google on their “Content Farm Update” would not have been the first and only news we would have heard about this. In a report released yesterday (March 2, 2011), Google’s Amit Singhal announced that they are further “tweaking the algorithm to make sure it is 100% accurate”. This further reinforces their commitment to only delivering high-quality websites to users. After all, “search results” is the main product in their portfolio.

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March 2, 2011

At any time of the day, buyers and critics can be reviewing your products and brand. They can be discussing their buying experience, offering feedback, or profiling your products on consumer report websites. Since this can be taking place at any time, it is extremely critical to manage reviews to ensure that the best things are being said, and if they’re not, how to address them appropriately.

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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