WebiMax Blog

A report released today by the Labor Department and developed with Macroeconomic Advisors LLC showed that the U.S. private sector added 201,000 jobs during the month of March. This precedes the official release this Friday, April 1 by the Labor Department for both public and private labor market report for the month of March. These numbers are in line with what economists predicted, illustrating a steady economic recovery.

Search Engine titan Google, plans to introduce businesses and consumers to a whole new world of analytics. They have joined partners with MasterCard, Citigroup, and VeriFone (manufacturer of point of sale systems) on using near field communication (NFC) support and mobile payments. Although the official announcement has not been released by Google, the following details have appeared in major news publications. Android based smartphones can be used as mobile credit cards by users swiping their phone at small units (designed by VeriFone) at checkout lines. This not only is the method of payment (partners MasterCard and Citigroup), but a marketing and analytics platform for businesses. Businesses will receive important information about purchases which helps them with marketing and ad-targeting.

Your company webpage is the first impression that people receive about your company. It sets the tone right away. With competition as fierce as it is across all industries, having a well-designed webpage can be the difference between profit and loss.

As advertising moves more online than ever before, has your company considered utilizing Pay Per Click (PPC) marketing? Consider this fact: In a recent report by the Newspaper Association of America, newspaper advertising in the United States for the year ended 2010 has sunk to a new 25-year low. In the same year (2010) online advertising increased over 10.9%. The statistics reveal the real story. Marketers are using online advertisement like never before because it is more effective, efficient, and reaches beyond the boundaries of newspaper circulation areas.

On Monday, March 21, 2006, the first tweet was sent by Twitter co-founder Jack Dorsey, saying “just setting up my twttr”. Yesterday, Twitter celebrated its 5th birthday. It has taken the private social media company only 5 years to be worth the reportedly $10 billion. Free to join and use, Twitter enjoys most of its success from their advertising platform, estimated to generate $150 million in 2011.

Facebook is now entering the local deals business, much like how Groupon.com works. In November 2010, social media titan Facebook announced “Facebook Deals”. That has evolved over the past few months and in recent announcements, they have begun advertising just what exactly they intend to do. The fundamentals behind this new initiative are that local businesses send Facebook coupons for groups to participate in. This can include, for example, “25% off your dinner for parties of 6 or more”. This new addition is making Groupon.com a bit nervous as Facebook aims to accomplish exactly what Groupon did that rapidly brought them to fame.

Social Media is expected to play an important role in this year’s NCAA March Madness tournament, where 68 College Basketball teams compete to determine the 2011 National Champion. March 17th 2011 kicks off the first round with games being played as early as 12:15ET. Since this is during working hours, experts believe people will be logged in to Facebook, Twitter, and YouTube since not everyone will be able to access a television during working hours.

Social Media continues to evolve into new roles. What started out as a way to send short updates to your friends where you’re going on campus, has recently made its presence on the world and economic stages. The crisis in Egypt last month and the earthquake and tsunami in Japan at the end of last week prove just how vital social media is as news correspondence.

So far in 2011, we have learned so much. Oil is surging over Middle East conflict, Charlie Sheen is winning with TigerBlood, and social media is being used in a whole new way by advertisers (see our blog titled “Social Media – The New Marketing”). One more thing learned is the strong start to the year that WebiMax is off to, illustrated through 3rd party ranking organizations and their recent coverage in media outlets.

Reputation Management is one of the most important components of owning a business in today’s fast-paced environment. With the explosion of social media, more and more people have platforms to discuss experiences they have had with businesses, products, and services. With this comes the requirement for reputation management or social media companies to become involved and manage a campaign.

Is Charlie Sheen really “winning”? Some would say he is, while others would disagree, but no one can deny the fact Sheen has exploded his visibility through the utilization of Social Media. Social Media expert and Founder/CEO of WebiMax, Kenneth C. Wisnefski is one who has been awed by Sheen’s ability to gain so much traction so quickly. “What has transpired over the past week with Charlie Sheen has been nothing short of amazing”, discussed Wisnefski. “From having essentially no Social Media presence to becoming the biggest factor in Social Media today, is something we have never seen before. His strategy has been brilliant”.

The Labor Department announced today that the nation’s unemployment rate for February was 8.9%, down from 9.0% just a month earlier. This is also the lowest it has been in two years. 192,000 jobs were added in the month, mainly all of them coming in the private sector. In an interview with FOX Business last month, Founder and CEO of WebiMax, Kenneth C. Wisnefski, regarded as an industry expert in small business and job growth, stated that “I believe there are companies interested in hiring but are having a difficult time finding people with the specific skill level their looking for”. Wisnefski also stated that “small businesses should find more creative ways of hiring, such as taking candidates and training them to become the type of employees they need. That’s exactly what we’ve done and has been tremendously successful”.

As any one of us could have imagined, the first announcement last week by Google on their “Content Farm Update” would not have been the first and only news we would have heard about this. In a report released yesterday (March 2, 2011), Google’s Amit Singhal announced that they are further “tweaking the algorithm to make sure it is 100% accurate”. This further reinforces their commitment to only delivering high-quality websites to users. After all, “search results” is the main product in their portfolio.

At any time of the day, buyers and critics can be reviewing your products and brand. They can be discussing their buying experience, offering feedback, or profiling your products on consumer report websites. Since this can be taking place at any time, it is extremely critical to manage reviews to ensure that the best things are being said, and if they’re not, how to address them appropriately.