Are You Paying Attention to What is Said About Your Business Online?
John Borkowski, March 9, 2011
Reputation Management is one of the most important components of owning a business in today’s fast-paced environment. With the explosion of social media, more and more people have platforms to discuss experiences they have had with businesses, products, and services. With this comes the requirement for reputation management or social media companies to become involved and manage a campaign.
Founder and CEO Kenneth C. Wisnefski, speaks on Reputation Management and its critical importance to the business.
“The notion of user-created content is great for businesses to spread the word about themselves. The problem is that most people are more apt to post comments about negative experiences than positive experiences and this can influence people’s perception of a business. From small web-based businesses to nationally recognized companies, online reputation influences many buyers. Studies have shown that close to 80% of all consumers have been influenced by reviews they have read online when making a purchasing decision. This is the reason why managing reviews is another big component of the process.
Years ago consumers relied on the Better Business Bureau as the means to determine the validity of a business, but all that has changed. The internet has evolved into a platform for people to become their own judge and jury about their experience with businesses and these comments greatly impact a potential customer’s decision.
Wisnefski recommends that companies pay close attention to their online reputation by tracking what is being said about them and taking some action towards negative comments.
“At WebiMax, our role with our clients is to ensure they see all the information that is posted about their business, and we work with them to make sure that good news is also posted as opposed to just bad news. We handle the overall process in some cases from a marketing perspective but in other cases, we have a legal department that helps remove comments that are completely false or misrepresented. You can’t change someone’s opinion of their experience with your business but you can make sure they don’t make comments that are simply untrue”.
WebiMax offers a comprehensive reputation management program that has assisted everyone from local businesses to politicians and all the way up to Fortune 100 clients. They have been rated the #1 Reputation Management Firm by TopSeos.com, an independent authority on online marketing.