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WebiMax Blog

Digital marketing tips and advice.

February 26, 2014

Every new Web search is like a quick job interview. The interviewer isn’t exactly sure who they are about to encounter, but the time and effort they put into getting to know the person are definitely contingent on what they see and hear when they meet.

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February 25, 2014

It's important to impress all of the Internet's search engines because you never know where your next big customer will come from. But it's even more important to impress Google because, at the end of the day, it's the search engine that the majority of people use to conduct online queries.

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February 25, 2014

The way we share content continues to evolve and people are always looking for new and innovative ways to present thoughts and ideas. While video has been around for a while, it hasn't been extremely popular for SEO in the past. Previously, there was really no clear-cut way to optimize a video like you can for a blog post. However, in the past few years, more than 90 percent of marketers utilized video for content marketing. As a content medium, video can convey a lot more than words alone. It's no coincidence that marketers have started worrying less about technical SEO and more about user-experience.

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February 19, 2014

With record-setting snowfall hitting the country this winter, you might find yourself with a little extra downtime. Your business may be temporarily closed, but when it comes to SEO, well, let’s just say it never stops. During all of these snow days, you can use your time productively to organize your SEO efforts. The following tips are just a few of the things you should cover during your snow day.

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February 18, 2014

free-press-release-contest

We are excited to announce that one lucky person who meets eligibility requirements and uses our Website Analyzer tool between February 17th and March 16th will win a free press release to help promote their brand, written & distributed by WebiMax.

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February 17, 2014

It's no surprise to us when clients are hyper-focused on ranking reports as a measurement of SEO success. After all, they hired us to increase the visibility of their website(s) in the search engines. But in an industry that is constantly changing due to Google's algorithm changes, the way we show clients the value of our services has to adapt as well. Now that Google Analytics no longer shows individual keyword data, and SEO campaigns are becoming more about content & integrated social media marketing, the reports we show our clients as indicators of a successful campaign need to reflect that.

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February 14, 2014

I love milestones, so in honor of my 30th birthday I've created a roundup of the WebiMax Social Media Department's favorite social media marketing tools for 2014. We use a combination of the following tools in order to help our clients succeed with social media. Social media managers: are there any tools that you use regularly that you don't see on this list? If so, share them in the comments below and tell me why they're so great.

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February 13, 2014

As an Internet marketing agency, social media is the heart of many of our clients' campaigns. Here are three ways we are spreading the love by successfully incorporating Valentine's Day into our social media marketing campaigns.

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February 11, 2014

For an SEO-enthusiast, checking Matt Cutts' blog is not unlike checking the weather. You don't have to do it, necessarily, but it's nice to know which days you're going to want to bring an umbrella.

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February 5, 2014

According to Moz, Google changes its algorithm 500-600 times per year.
Essentially, this means the landscape of the most popular search engine changes daily. And if you don't live and breathe SEO, it can drive you nuts.

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February 4, 2014

Many of us use Wordpress for our daily, weekly, or monthly blog posts, but are you optimizing your content technically to the fullest extent? Wordpress has been the choice over Blogger for search engine optimization enthusiasts and serious bloggers for years because of the customization it allows. Unlike Blogger, Wordpress offers a variety of plugins to improve user experience and to truly tailor blog design, as well as content. One plugin that I use for every blog I post is called "Wordpress SEO By Yoast."

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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