It's no surprise to us when clients are hyper-focused on ranking reports as a measurement of SEO success. After all, they hired us to increase the visibility of their website(s) in the search engines. But in an industry that is constantly changing due to Google's algorithm changes, the way we show clients the value of our services has to adapt as well. Now that Google Analytics no longer shows individual keyword data, and SEO campaigns are becoming more about content & integrated social media marketing, the reports we show our clients as indicators of a successful campaign need to reflect that.
Here are 3 essential measurements of SEO success:
If you click "Overview" under "Social," you can see a summary of how many visits to a website are coming from social sources. The Overview also shows how many conversions, or "Goals," were completed directly by social channels or with the assistance of them.
This isn't about ignoring rankings altogether. There is still merit in climbing the SERPs; however, ranking reports do not tell the whole story. At WebiMax, it's our job to show clients the true value of an SEO campaign from all angles. And, as the industry continues to change and evolve, so will our reporting.