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WebiMax Blog

Digital marketing tips and advice.

February 28, 2011

As the first couple months of 2011 come to a close, some very important changes have happened this year already to the world of search engine results, notably Google’s commitment to reestablishing the days of “quality content”. We in the industry have been observing major algorithm changes by the search engine titan that have penalized and eliminated websites that use fraudulent tactics to satisfy the algorithms so their websites appear high in page rank.

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February 25, 2011

Amid all of the recent news that has been hitting newspapers, online blogs and forums, Google continues their campaign on useless websites. Announced yesterday (Thursday, February 24, 2011), Content Farms are the most recent casualties, affecting 12% of websites. Content farms are websites (and companies) that have a lot of textual content, aimed at pleasing search algorithms, so their website appears high in search engine results. They typically lack useful data however.

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February 24, 2011

Kenneth C. Wisnefski, Founder and CEO of WebiMax, the nation’s #1 rated Search Engine Optimization (SEO) firm, and an expert in the field of online marketing, discusses an important trend in the evolution of Google’s search engine policies. Wisnefski explains that companies need to adapt their search engine strategies to ethically and effectively stay ahead of the changing landscape if they want to enjoy success in SEO.

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February 23, 2011

We keep hearing about Social Media. Chances are, at least twice today you’ve heard “. . . social media . . .” from either a co-worker or the deliveryman that brought lunch. Not only are Facebook, Twitter, LinkedIn and YouTube used every day by just about everyone, they are starting to replace costly marketing campaigns that have forever been used in the past. Businesses are slowly but surely making the switch to more than just tweeting what newspaper they were featured in.

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February 22, 2011

Ever wonder what exactly is it that makes some small businesses successful and others still trying to find their way? We’re all aware that we are in a struggling economy trying to get its way back on track. Times are tough. Unemployment is at 9.0% one of the highest levels it has ever been. All this considered, there still are highly talented and motivated people in the world.

Most businesses are not hiring for all of the obvious reasons. WebiMax has been doing it a bit differently in the past 3 years. Since its inception in 2008, WebiMax has always recruited talented and motivated people to join the team.

“What we’ve always done is take these people (that showed so much initiative) and trained them in to the roles we needed fulfilled”, says Kenneth C. Wisnefski, Founder and CEO.

The secret to success is your employees. One of the best examples of a competitive advantage is the men and women behind the scenes that embrace their job and do what is necessary to take the business to the next level.

“WebiMax consists of highly skilled and motivated professionals working together to build, optimize and promote websites that get the results our clients desire. Our employees are our greatest asset”, says Scott Witwer, Vice-President of Technology.

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February 17, 2011

Google continues their strict crackdown on illegitimate SEO tactics; “Content farms” is the new target. In a recent announcement on Google’s official Blog, they are adding an extension to their Chrome web browser that allows people to block out certain websites from showing on their search results. Not only does the end-user get the chance to block out these spammy websites, Google gets a list of which sites people are blocking.

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February 16, 2011

February 15, 2011

Social monitoring is extremely important because you want to be able to see what others are saying about you on social media sites Facebook, Twitter, LinkenIn, and YouTube. If you are a small business owner and you are managing the company’s social media sites, it is all the more important to keep an eye on your pages.

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February 14, 2011

In an article in today’s New York Times, retailer J.C. Penney gets flagged for their search engine optimization firm using “dirty” tactics to achieve high search results. Just like in any other business, there are questionable and borderline unethical ways to achieve positive results. In major league baseball in particular, we have been hearing so much recently about the use of performance enhancing drugs. Stock brokers participate in “insider trading”. In the SEO industry, there is “performance enhancing drugs” that exists there too!

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February 11, 2011

Reputation Management is one of the most important components with maintaining a website. From small web-based businesses, to nationally recognized companies, their online reputation can influence many buyers. It is therefore extremely critical to properly manage your businesses online reputation. With the advent of the internet and its abilities to reach everywhere in the world, buyers can comment and post on their experience or offer a statement on your products. It can take a matter of minutes for your world-renowned company to go from the top of the charts to the bottom.

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February 8, 2011

As social media and online interactions continue to set the landscape for the “new era in marketing”, companies both small and large should start to incorporate their online assets into their television advertisements. As Super Bowl XLV set a new record for ratings with 111 million viewers on FOX Network, companies certainly had the set stage to show buyers they have new products and $3 million to advertise them with.

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February 7, 2011

Are you debating as to whether to approach an SEO firm for help? There is plenty of literature available on the Web that both celebrates and condemns search engine optimization (SEO) and the companies that provide the service. The truth is, like any other business, there are good, bad, and all businesses in between. Years ago, Vidal Sassoon originated the marketing message, “If you don’t look good, we don’t look good,” in reference to his hair styling products. The message makes sense; to reiterate another marketing quip, ‘the proof is in the pudding.’

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February 7, 2011

Google Inc. claimed last week that rival Microsoft’s search engine Bing stole their search results. A report surfaced last Tuesday, February 1, when Google claimed they ran a trap operation to test if Bing had in fact stolen their results. And of course, what happened? The mouse got caught! Google changed their search algorithms to display fictitious website in their search results for bogus words such as “hiybbprqag” and “mbzrxpgjys”. When they used Bing to search for these scrambled words that would have made Noah Webster have a heart attack, the same exact search results populated on Bing and they did Google.

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February 4, 2011

As Valentine’s Day approaches, (10 days away), look for your local restaurants to start heavy advertising at the beginning of next week. Most restaurants do it all the same, they offer “2 for 1” dinners, free champagne or sparkling wine, or they even throw in a free dessert. With all of the Valentine’s Day restaurant deals, it always is more economical to stay in and cook at home.

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February 3, 2011

February 2, 2011

One of the first things people do that look at your e-mail address is build an image of you. In today’s competitive environment in which we live in, one of the best things you can do for yourself is give a good first impression. This holds true for a job interview, for an email you send to people that you want to take you seriously, and even for Facebook. It is therefore important to know this; if you are someone who has a funky email address such as “PartyAnimal85”, consider creating a new one so people don’t receive an email from “PartyAnimal” asking them to accept a press release on your company.

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February 1, 2011

The most integral component of any relationship, whether it is personal, business, or buyer-seller is communication. Ask yourself, where would we be today if we were unable to communicate to our family, colleagues, or clients? In the business setting, the quality of communication that transpires between the buyer and seller typically does not appear in explicit detail in the contract. Clear communication is the added value that builds long-term customer relationships and client retention. Ever heard of “outstanding communications” being listed as a core competency?

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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