<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=508589213126107&amp;ev=PageView&amp;noscript=1">

WebiMax Blog

Digital marketing tips and advice.

May 31, 2013

Today, many business owners understand that blogging for their company is one of the most important factors in its success.  While many attributes can determine success in product marketing and advertising, the facts are hard to dispute: a solid online content strategy is a must.

Read Story

May 30, 2013

Robert Gibb BlogWhen something is easy to read, I read more of it.

Read Story

May 28, 2013

WebiMax.com

Whether it's your personal name or your brand name, how that moniker appears on the Internet is how many people perceive it.  Just think of how many people you know that use the Web to gather the information that they need. Nearly every single person that you pass in a public place has their fingers frantically typing away on a smartphone. It makes sense; the Internet is the easiest place to instantly learn just about anything – including reviews and information regarding your business.

Read Story

May 24, 2013

behavio-acquisition-announcement

At the Google I/O Developers Conference last week, we were introduced to the future of Search, or as Google's Head of Search Quality Amit Singhal called it, the "death of search." The presentations from the day long event told us that features like Google Now will provide information to us as we need it, rather than when we ask for it.

Read Story

May 21, 2013

In today's age of text speak and emoticons, it can seem like proper spelling and grammar don't matter anymore. The landscape of our language is morphing in front of our very eyes and, with it, our understanding of how to properly convey ideas. However, you still need a common grasp of words and how they work or the ability to communicate your value to clients will be lost.

Read Story

May 20, 2013

Insights From Our CEO

Is it just me or does it seem like more catastrophic events take place nowadays than ever before? While it may appear that way, the reality is media coverage is much more intensified and stories that in the past would go uncovered, are now heavily scrutinized in our media climate One of the biggest reasons for the abundance of stories being covered is social media.

Read Story

May 20, 2013

Insights From Our CEO

I am sure by now all of us have become keen to the notion that by visiting certain websites, those sites track our view, and in turn ensure we are “remarketed” to continuously view ads from the company as we further navigate the Internet. To some users, this practice could be perceived as annoying or even haunting, but from a brand perspective, the value is extremely high.

Read Story

May 20, 2013

Insights From Our CEO

I am sure when Pete Townshend wrote the lyrics to the Who’s “Goin’ Mobile” back in 1971, he had no idea what the word mobile would mean to all of us some 40 years later. Mobile web utilization continues to grow in popularity each and every day, and many well-known retailers are stating that close to 50% of all their traffic is now mobile based.

Read Story

May 20, 2013

Insights From Our CEO

What do you do when Google breaks it’s own rules? You adapt!

Read Story

May 18, 2013

Google I/O 2013Google I/O wraps up today, and now it's opportune to highlight the coincidences of trends and announcements that Google is trumpeting in their Google gloryfest. My approach is to examine each of the highlights from their 3-hour keynote (!) and point out, from a business and web user perspective, what's missing. Google has had their I/O… now, I get my Google I/O/U.

Read Story

May 16, 2013

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher's glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the journalist smashes out of the park. Your company can certainly get a base hit by incorporating a typical press release into your SEO campaign, but a carefully crafted media pitch can provide the huge home run you've been looking for.

Read Story

May 15, 2013

The Great GatsbyFilm director Baz Lurhmann is nobody's fool. When he took the classic text "The Great Gatsby" and adopted it to the screen, he knew that there was no great film version of this beloved book. It had been attempted in the past but never done very well, so when Lurhmann took "The Great Gatsby" and brought 1922 into 2013, he used every avenue available to him – including social media marketing. Here are some ways that 2013’s "The Great Gatsby" film used social media marketing to drive home the experience.

Read Story

May 14, 2013

May 13, 2013

Manager Monday - WebiMax.com

In 2001, Grammy award winning rapper and producer, Dr. Dre, announced his return to the hip hop scene…taking his song to #1 after a long period behind the studio glass.  He returned to the microphone to record “Forgot About Dre”.  The song emphatically announced his reemergence into the spotlight.

Read Story

May 8, 2013

Speed Up Your Site - WebiMax.com

How many times have you clicked on a link in a list of search results only to sit there and watch the little circle spin on your browser tab? Like everyone else, you probably hit the back button and proceed to click the next link in the long list of results. The speed of a website is a very important aspect of SEO that gets overlooked far too often. It is important that site owners start to make page load time a priority when optimizing their sites.

Read Story

May 8, 2013

Press Release - WebiMax.comPress releases can be great tools for promoting your company, but in order to reap their benefits you need to make sure that you're writing your release the right way.  Writing a press release can be tricky because you're trying to find the right balance between news and advertising.  But if you follow these tips you'll be able to write an engaging release that promotes your company and has news value.

Read Story

May 6, 2013

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO of Facebook (a dream job, as far as I’m concerned), or the fact that I can relate to her experiences and dilemmas as a woman and a leader. Regardless, I couldn’t put my Kindle down and I’m paying for it today (sorry, SMO team, for the yawning).

Read Story

May 1, 2013

It is essential for every business owner, no matter the size of your enterprise, to have some sort of web presence. While some small businesses just have a Facebook page, it's more beneficial to actually have a new and dedicated site built to serve as your business' home base. A .com registered in your name is ultimately more reliable than a single page owned by a social network.

Read Story

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

Subscribe to Updates