June 19, 2015
What do you get when you combine marketing mistakes and fat shaming? Outraged customers and a scrambling PR team. The fashionable 'Queen of Prep' Lilly Pulitzer might be rolling over in her grave as the popular floral-inspired clothing line hits the headlines once again. To recap the marketing blunder that happened in April, the collaborated efforts between Target & the Lilly Pulitzer fashion team offered a limited-time clothing collection to customers that boasted designer looks at discounted prices. While the deals seemed too good to be true, shoppers at Target chains around the country created a 'Black Friday' frenzy during the hyped up release but were left disappointed, frustrated and upset.Read Story
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