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WebiMax Blog

Digital marketing tips and advice.

December 22, 2014

After years of planning and hard work, today we finally moved into our beautiful new offices on the Camden New Jersey Waterfront.   It is the beginning of a new chapter for the WebiMax team and the city of Camden.

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December 19, 2014

Here’s a fact that might surprise many businesses: generating online traffic to your website doesn’t actually depend on ranking #1 on a Google Search Engine Results Page (SERP). In fact, there are numerous alternative strategies a company can employ to achieve the traffic and conversion rates needed to maintain a competitive edge. While ranking highly on Google can certainly be advantageous to a company, it’s no longer the ultimate or exclusive solution required for maintaining a successful online presence. So what does the number 2 or 3 or 4 SERP-ranking website do to attract equal amounts of traffic?

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December 18, 2014

As we celebrate the holidays, spending time with family and friends and enjoying all the great holiday food, we can’t help but think of those that may not be so fortunate. Everyday in South Jersey, more than 200,000 people are not sure where their next meal will come from. Of that number 35% are children who after eating at school may come home to an empty plate,  and 12% are seniors that are making the difficult choice of whether to eat or pay for medicine. The rest are working families that don’t have enough to pay bills and keep three meals per day on the table.

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December 18, 2014

During the holiday shopping season, it’s important for companies to pay attention to both how they are conducting business and what customers are saying about them. According to Statista, retail e-commerce sales during November and December of 2013 amounted to $46.55 billion, up from $42.29 billion in 2012. Studies also show that 80% of today’s consumers are influenced by online reviews, and with the busiest of all shopping seasons in full swing, it’s vital to keep a good reputation online. Below are a few reasons to properly monitor and protect your business’ online reputation this season.

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December 16, 2014

Ebay has stopped utilizing Google AdWords for mobile devices and instead started to use Microsoft’s Bing Ads.  Prior to that, in a financial call with investors over this past summer, Ebay disclosed that Google penalties had cost the company an estimated $200 Million.   There is some speculation that Ebay’s decision is a direct result of the penalties, though Google has not admitted to taking any manual action against Ebay.  I sat down with WebiMax CEO and Digital Marketing expert Ken Wisnefski to try and decode this whole situation and what it means for all parties involved.

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December 10, 2014

One of the most commonly asked questions is “How do I increase conversions on my website?”

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Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!

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