The Secret to Increased Conversions and More Revenue for Your Business
Lynn Whitley, December 10, 2014
One of the most commonly asked questions is “How do I increase conversions on my website?”
Conversion Optimization is the practice of increasing the percentage of visitors that are turning into sales or leads by testing adjustments to on-page elements, such as landing page design alterations, changing the color of a button, and adding calls to action.
What is a call to action?
A call to action or (CTA) is an instruction to the audience to provoke an immediate response. A good CTA can drive more leads, more phone calls, and more sales.
Examples of CTAs to Increase Conversions Immediately
#1: Obtain Information about your potential client through an email newsletter or online tool by offering something of value!
Home page at WebsiteAnalysis.com
#2: Get Back to the Basics.
Make sure customers can easily like your site and follow you. Also, make sure your phone number is clickable and can be dialed immediately on a mobile device.
Top right corner navigation bar at WebiMax.com
Bottom navigation bar at WebiMax.com
#3: Floating CTAs
Review the Webimax.com homepage and let’s look at all the call to actions we have in place besides the basics.
First, it’s important to understand what makes them effective – the goal of a call to action button is to get site visitors to do something. A few CTA examples include: ‘call now’, ‘find out more’, or ‘visit a store today’. These phrases could be a button at the bottom of the page, a top navigation bar, a sidebar widget, or can be included in the text on website content like blogs, as well as social media outlets. CTAs generate conversions by providing internet users with an easy and convenient way to reach the business, encouraging them to take action.
Even the smallest details, such as color, can make a difference. With tools such as AB testing, WebiMax can actually test the effectiveness of certain webpage elements – and adjust accordingly. According to QuickSprout.com, different colors have different meanings and you want your CTA to stand out. In a recent study, marketing automation company Performable found that the color red boosted their conversion rate by 21%.
These are all small, but important details that we can add to your website to help increase conversions. From social share buttons to easy-to-navigate, linked calls-to-action like ‘Email Us,’ ‘Live Chat: Speak with Us,’ and ‘Call Toll Free at 1-888-932-4629,’ there is a multitude of ways to grab the attention of your audience and encourage them to make a move. A successful CTA uses a combination of design elements, the right timing, and the correct location on the page for your specific audience.
Top 10 Calls to Action
1. Get Started Now Buttons
2. Shareable Pages
3. Likeable Pages
4. Email Sign Up
5. Clickable Phone Number for optimal mobile marketing
6. Free Instant Report or Analysis
7. Top Lead Generation Bar for any call to action
8. Email Us
9. Free Consultation
10. Contact us today for a free consultation to see how WebiMax can help increase your website’s conversions.
Bonus: Follow this link to Compare lead generation services