You are your reputation.

The Facebook Cover Photo –prime real estate for you to visually represent what your company is all about.  Are you adhering to the latest guidelines?  Is your cover photo compelling enough to draw user engagement?

In the past couple of years, we've been seeing Google bring a level of social activity and awareness to Google that was missing in the past. They've developed meta data approaches that enable authors to connect their Google Account with web pages they write at and contribute to. They've also set up a way for businesses to connect their sites to Google profiles as publishers.

Last Friday, I attended the 2013 Paradigm Award ceremony at the Hyatt at the Bellevue’s Grand Ballroom in Philadelphia, PA and I was fortunate enough to witness this year’s honoree, Denise Morrison of Campbell’s Soup Company, accept the prestigious award.  Presented by the Greater Philadelphia Chamber of Commerce, the yearly luncheon was organized to celebrate and recognize prominent professional women in the area and their contributions to local businesses.

WebiMax is dedicated to bettering the online presence of our clients with best practice onsite and offsite marketing. However, our marketing efforts are only as valuable as the data and tracking information we use to mark the progress of our campaigns. Most online companies do use a form of data tracking; in fact, more than 17 million websites have Google Analytic accounts. But my questions are:

Choosing keywords for your business's website can be tricky.  But it's something you have to do if you want people to find your business on the Web. I always like to take some time to learn about the site and understand what it will take for someone to get there. It’s good to put yourself in the searchers shoes and think about all the different words they may type into a search engine in order to get to where they want to be on the Web. In this week’s blog post I would like to briefly discuss some of the different aspects surrounding keyword research.