Last Friday, I attended the 2013 Paradigm Award ceremony at the Hyatt at the Bellevue’s Grand Ballroom in Philadelphia, PA and I was fortunate enough to witness this year’s honoree, Denise Morrison of Campbell’s Soup Company, accept the prestigious award. Presented by the Greater Philadelphia Chamber of Commerce, the yearly luncheon was organized to celebrate and recognize prominent professional women in the area and their contributions to local businesses.
As President & CEO of Campbell’s, Denise’s guidance has helped the company achieve success across the board, but what intrigued me the most about Denise’s acceptance speech was learning that one of Campbell’s biggest apparent challenges as a business is adapting their model to the digital age.
While Campbell’s is a brand name that has long been synonymous with soup, several competitors have emerged in the industry within recent years and have quickly gained ground, both offline and online. This competition has given Campbell’s incentive to maximize their marketing efforts and reach a new audience on the Web while still striving to maintain their significant offline presence, as well.
Many of the Paradigm Award attendees understood Denise’s goal to build a stronger presence online, as these local business owners and managers have worked to enhance their marketing strategy in recent years. With a stronger focus on their social media marketing and on-site user experience, Campbell’s has been able to tap into the lucrative Internet market and businesses (both locally and nationally) have followed suit.
The Internet has changed many businesses on a fundamental level and even large companies like Campbell’s are no exception. As a truly forward-thinking and innovative CEO, Denise Morrison’s push to make Campbell’s a more Web-focused business has not only enhanced their brand recognition but helped to increase their revenue, as well.
WebiMax congratulates Denise Morrison on receiving the Paradigm Award and we look forward to next year’s ceremony!
For more on the Paradigm Awards, visit the Greater Philadelphia Chamber of Commerce website at www.greaterphilachamber.com/paradigm. Want to know when WebiMax will be attending a conference or networking event near you? Follow us on Twitter: @WebiMax to find out!