Kenneth Wisnefski, November 4, 2014
Ken Wisnefski spoke to Women’s Wear Daily Financial Editor Arnold Karr on Ecommerce giant Alibaba’s 3rd Quarter.
In Alibaba’s first earnings report, mobile Gross Merchandise Volume (GMV) as a percentage of total GMV, was 35.8% of their total GMV, and more than double what it was last September.
Ken felt that Alibaba’s experience, both inside and outside China, was drawing attention to what he described as a “tidal wave of consumers making mobile purchases on their smartphones and tablets all over the world. The main story for holiday retail is going to be mobile,” he predicted, “and how people are not only moving to making purchases through mobile devices but also making payments on their mobile devices. And Alibaba is well set up for that.”
