Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest.

A recent unscientific survey of ecommerce veterans turned up a resounding “Yes” to this question, with plenty of thought-provoking advice on how best to go about it. Here’s what they had to say. 

Blogging plays a key role in building trust in your online business.

“Informative and valuable content not only improves trust among potential customers, it also goes a long way towards improving a brand’s visibility in search results, which has a direct effect on the bottom line,” says Ken Wisnefski of WebiMax, a digital marketing company.

Blog posts also offer an opportunity to educate prospective customers, indirectly selling them on your product and business.

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