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Ken Wisnefski in the CIO on Facebook's instant articles

Kenneth Wisnefski, May 21, 2015

"News sites … have always been at the mercy of Facebook's algorithms, and Facebook has no obligation to let us in on those," says Ken Wisnefski, CEO of the digital marketing agency WebiMax. Facebook could provide more value to media publishers if it offers a guarantee that articles will reach desired demographics or certain amounts of users, he says.

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:TVArticles

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