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Sept. 25th: NFL Referee Debacle Illustrates the Importance of Building a Powerful Business Brand

admin, September 27, 2012

The Washington Post

In Ken Wisnefski's latest article in The Washington Post's "On Small Business" section, he discusses the NFL referee lockout and its possible effects on the NFL's brand and fan loyalty.  Read more at WashingtonPost.com.

:brand managementNewspaperswashington postTVnflreplacement referees

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