Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials.  In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a significant problem for the NFL brand.  Additionally, I contributed a piece to The Washington Post in which I discussed the strengths of the league's fan base and how their loyalty has helped the organization remain successful.