On September 4th, 1998, two Stanford University students named Larry and Sergey formed a privately-held company called Google, named after the Internet search engine they had begun developing more than two years earlier. Today, that company celebrates fourteen years of innovation and success.
As Google continues into its second decade, ongoing efforts have been made by the company to ensure an even more successful future. Developments such as Gmail, Google+ and Chrome have made the brand relevant beyond search and important algorithm updates such as Panda and more recently, Penguin, have established quality and relevancy as key components of the brand's patented Web search functionality.
For Internet marketers, Google's longevity and consistent dominance of the search market has made the brand a focal point of many campaigns and initiatives. Since the early days of search engine optimization, Google has been instrumental in virtually every campaign. Going forward, the online marketing industry will continue to construct campaigns with an emphasis on Google and utilize its proprietary tools such as Analytics and AdWords to create more effective campaigns.
Google's innovations are certain to be ongoing and SEOs will subsequently need to strive to design campaigns that remain effective against future algorithm updates and other critical changes. Today, as Google begins its fourteenth year, SEOs should evaluate their strategies and enhance their focus on quality in order to remain in the SERPs for years to come.