Four Effective Strategies of a SEO Company
Jason Wersits, August 1, 2012
By now, business owners have learned a thing or two about what a SEO company can achieve. However, the services needed to further a company's online presence and drive conversion rates differ from entity to entity. While each situation differs, there are a still several elements found in any successful SEO campaign that will always have a positive impact.
Marketing content online is a far different process from creating standard ads. A brand's content does not have to specifically focus on offered products or services but may simply emphasize the company or industry itself. While press releases and other traditional forms of marketing certainly come to mind, there are in fact other ways to present a business than simply puffing out one's chest and boasting of accomplishments. Increasingly more websites are creating original content for their online properties that includes, but is not limited to, blogs, case studies, articles by respectable industry members, and more.
Social media offers a wealth of marketing strategies for almost any business. Beyond being able to connect directly to potential customers and partners, networks like Facebook and Google+ also function as delivery platforms for the content your business has created. Although your web domains may see decent traffic without the aid of social networks, it never hurts to post your original content on these sites. If anything, the structure of social media means that anything shared or "liked" by users will receive temporary spotlights. This can prove invaluable in getting more people to see your content.
PPC (or pay-per-click) services are geared toward traditional advertising, much like billboards, and yet are much easier to track in metrics. PPC is a great initiative for companies that need startup traffic for their site. Alternatively, it's a great method to attract attention to a special sale or brand-wide campaign. Most people seek an SEO optimization company to handle PPC needs as the process demands diligence and a devoted staff to be successful.
Incoming links from other authoritative websites send positive signals to search engines. It lets them know other websites find yours to be important. Often, a SEO company will launch link building campaigns for clients, seeking these highly authoritative sites. The process involves making connections in addition to finding good fits related to client products and services.
These are just a few ways that a company can benefit from SEO practices. If you wish to learn more about these processes, I can be contacted directly at firstname.lastname@example.org.