Taking the "Magic" Out of SEO
Kenneth Wisnefski, August 4, 2009
One of the most frustrating aspects of being involved in the online marketing industry is the fact that many "experts" in the SEO field act as if there is a certain "magic" behind SEO that only a few select individuals possess. These "experts" guard this information as a magician would protect his secret magic tricks. These "experts" also build fear in potential customers by claiming that only they can get them results and that other companies will get them "blacklisted" by search engines.
These practices are what in many ways have given the Search Engine Optimization industry a bit of a black eye. The reality of it all is that many people don't understand what goes in to getting good natural search results and they rely on "experts" to help them get those results and some companies take advantage of this lack of knowledge to exploit these customers.
While every company you speak with will claim to be "the best", keep in mind that very few companies will actually get you blacklisted but at the same time, very few companies actually get you results. WebiMax applies the core principles that we have put in place for years to get our customers the type of results they are seeking. Proper site structure, well written content, frequently updated content, proper meta and h1 tags, strong relevant inbound links from quality websites and comprehensive site map which interlinks your website pages correctly. While there is obviously more that goes in to this process beyond these points, it really isn't "magic", is it?